Corporate Communications Assistant Manager / Senior Executive

Bishan-Toa Payoh Town Council; Santo Niño 1st; On-site; PHP 2,941,000 - 4,902,000; Full time

Job summary

Bishan-Toa Payoh Town Council is seeking an Assistant Manager / Senior Executive to lead corporate communications, resident engagement, media relations, and digital outreach. You will craft and implement strategies, manage multiple channels, and collaborate with government agencies and community partners.

The role focuses on data-driven improvements, brand consistency, and stakeholder engagement, with responsibilities spanning internal and external communications and crisis readiness.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field.
• 5–8 years in corporate communications, public relations, or related roles.
• Experience in public sector or government-linked environments is a plus.

Responsibilities

• Develop and implement content strategies for digital platforms.
• Create and publish engaging content across social media and newsletters.
• Manage the Town Council's website and digital channels for accuracy and accessibility.
• Monitor metrics and report on engagement, traffic, and sentiment.
• Support crisis communication plans and incident response.
• Coordinate media relations and press engagements.
• Oversee external vendors and budgets for communications initiatives.
• Draft communications for internal and external audiences.

Skills

Strategic Communications

Digital Content

Media Relations

Crisis Communications

Stakeholder Engagement

Education

Bachelor's Degree in Communications or related field

Tools

Canva

Adobe Creative Suite

CMS

Job description

Job Purpose

The Assistant Manager / Senior Executive, Corporate Communications is responsible for planning, coordinating, and executing the Town Council's corporate communications, resident engagement, media relations, digital communications, and public outreach initiatives. This role supports the development and implementation of communication strategies that strengthen engagement with residents, stakeholders, government agencies, grassroots organisations, community partners, and the media.

The incumbent manages the timely dissemination of accurate and consistent information across multiple communication channels, supports reputation management and media engagement efforts, and contributes to crisis communication preparedness and response. The role also leverages digital tools, analytics, and emerging technologies to enhance communication effectiveness, improve operational efficiency, and strengthen public confidence in the Town Council.

Key Responsibilities

Strategic Digital Communications & Content Management

1. Develop and implement content strategies across the Town Council's digital communication platforms, including social media, website, e-newsletters, and emerging digital channels.

2. Create, curate, schedule, and publish engaging content across social media platforms (e.g. Facebook, Instagram, LinkedIn, Telegram, TikTok, @Threads, and other relevant channels) to strengthen resident engagement, enhance public awareness, and grow digital reach.

3. Manage and maintain the Town Council's website and digital platforms, ensuring information is accurate, timely, accessible, and user-centric.

4. Develop compelling multimedia content, including copywriting, graphics, photography, videos, motion graphics, and short-form content, to support communication campaigns, estate improvement projects, community initiatives, and organisational announcements.

5. Monitor, analyse, and report on communication and digital performance metrics, including engagement rates, audience growth, website traffic, campaign effectiveness, and sentiment trends, and recommend data-driven improvements.

6. Identify opportunities to enhance communication effectiveness through digitalisation, automation, artificial intelligence (AI), data analytics, and other technology-enabled solutions, in compliance with organisational and cybersecurity policies.

7. Stay abreast of emerging communication trends, digital technologies, and industry best practices to continuously improve communication outcomes and resident engagement.

Corporate & Internal Communications

1. Develop and produce internal communication materials, including staff announcements, newsletters, CEO messages, management communications, campaign materials, and employee engagement content.

2. Support the planning, promotion, and communications of staff welfare, appreciation, recognition, and engagement programmes.

3. Manage and maintain internal communication channels and platforms to ensure timely dissemination of organisational information.

4. Support communication planning and execution for corporate initiatives, policy rollouts, organisational change programmes, and strategic projects.

5. Assist in the preparation of speeches, presentation materials, briefing notes, reports, key messages, and communication plans for Management and stakeholders.

6. Undertake special projects, assignments, and other duties as directed by the Head of Department or Management.

Resident Engagement, Public Outreach & External Communications

1. Develop and disseminate resident communications, including advisories, notices, newsletters, publications, circulars, and community updates through digital and traditional channels.

2. Maintain and coordinate the Town Council's communications and engagement calendar to support effective planning and stakeholder outreach.

3. Support the planning, coordination, and execution of resident engagement initiatives, community events, roadshows, exhibitions, outreach campaigns, and public education programmes.

4. Manage communication support for Town Council projects, estate improvement initiatives, launches, stakeholder engagements, and community programmes.

5. Build and maintain positive relationships with residents, grassroots organisations, government agencies, community partners, and external stakeholders.

6. Draft press releases, media statements, talking points, factsheets, speeches, and briefing materials to support external communications.

7. Coordinate and respond to media enquiries, while facilitating media interviews, site visits, press conferences, and publicity opportunities.

8. Ensure consistency of corporate branding, messaging, and communication standards across all public-facing materials and communication channels.

9. Manage and supervise external vendors, consultants, designers, photographers, videographers, printers, and event organisers to ensure quality, and timeliness.

10. Support budget administration, procurement activities, quotation exercises, contract management, and expenditure tracking for communications-related initiatives.

Media Relations & Reputation Management

1. Monitor traditional, digital, and social media platforms to identify emerging issues, resident concerns, reputation risks, and opportunities for engagement.

2. Conduct media monitoring and sentiment analysis, and provide timely updates, insights, and recommendations to Management.

3. Support proactive media engagement efforts to raise public awareness of Town Council initiatives, achievements, and community programmes.

4. Maintain media databases, communication resources, and stakeholder contact lists to facilitate effective engagement and outreach.

Crisis Communications & Issues Management

1. Support the implementation of crisis communication plans and communication strategies during incidents, emergencies, and service disruptions.

2. Monitor traditional and social media channels for potential issues, misinformation, public concerns, and reputational risks that may impact the Town Council.

3. Coordinate timely communication responses and updates across appropriate channels during crisis situations.

4. Assist in the development, review, and maintenance of crisis communication plans, playbooks, response frameworks, contact trees, holding statements, and communication templates.

5. Participate in crisis communication exercises, simulations, business continuity planning activities, and post-incident reviews.

6. Support Management and operational teams in documenting incidents, communication responses, lessons learnt, and post-incident reports.

Requirements

Qualifications & Experience

• Bachelor's Degree in Communications, Public Relations, Marketing, Journalism, Media Studies, Mass Communication, or a related discipline.

• Minimum 5-8 years of relevant experience in corporate communications, public relations, media relations, stakeholder engagement, public affairs, or related fields.

• Experience in a public sector, statutory board, Town Council, grassroots organisation, government-linked, or community-focused environment will be advantageous.

• Demonstrated experience in managing communication campaigns, public engagement programmes, community outreach initiatives, or stakeholder engagement activities.

Knowledge & Competencies

• Excellent writing, editing, presentation, and verbal communication skills with the ability to tailor messages for diverse audiences.

• Strong understanding of digital communications, social media management, content marketing, audience engagement, and communication analytics.

• Experience in media relations, publicity management, stakeholder engagement, and reputation management.

• Familiarity with crisis communication principles, issues management, and incident response communications.

• Strong organisational, project management, and multitasking capabilities, with the ability to manage competing priorities effectively.

• Excellent interpersonal and stakeholder management skills, with the ability to collaborate across all levels of the organisation and with external stakeholders.

• Proactive, adaptable, resourceful, and detail-oriented, with sound judgement, professionalism, and a strong commitment to public service.

Technical Skills

• Proficient in Microsoft 365 applications and digital collaboration platforms.

• Proficient in content creation and multimedia software, including Canva, Adobe Creative Suite (e.g. Photoshop, Illustrator, Premiere Pro, After Effects), and CapCut.

• Familiarity with website content management systems (CMS), social media management platforms, analytics dashboards, and workflow automation tools.

• Experience leveraging AI-enabled tools, digital technologies, and data analytics to enhance communication effectiveness and operational efficiency.

Other Requirements

• Familiar with public sector communication protocols, social media governance guidelines, and communication best practices.

• Familiar with the Personal Data Protection Act (PDPA) and data protection requirements relating to communications, stakeholder engagement, photography, videography, and public events.

• Willingness to work outside regular office hours when required for community events, media engagements, operational incidents, crisis response, and organisational activities.

Preferred Attributes

• Experience in planning and executing public education campaigns, community engagement programmes, and resident outreach initiatives.

• Experience in strategic communications, digital transformation, smart estate initiatives, or AI-enabled communications.

• Strong multimedia storytelling capabilities, including video production, visual communications, and digital content creation.

• Passion for community engagement and the delivery of high-quality public service communications.