Copywriter - iGaming - Onsite, Manila, Philippines

SmartConsulting.net; Manila; On-site; PHP 279,000 - 614,000; Full time

Job summary

SmartConsulting.net is seeking a copywriter to craft campaign concepts, taglines, and headlines in English, Filipino, and Taglish for two brand voices — premium and mass-market. You will produce copy for TV, radio, digital, and print, while ensuring compliance with PAGCOR rules and internal tone guidelines.

You will create multiple variants for testing, collaborate with Art Directors and cross-functional teams, and help maintain brand voice across channels.

Qualifications

• 4+ years of copywriting experience in an ad agency or in-house brand team.
• Portfolio covering ATL scripts, digital ads and short-form promo copy.
• Experience working on Philippine consumer (B2C) brands.
• Excellent written English and Filipino; natural Taglish for mass-market work.

Responsibilities

• Write campaign concepts, taglines and headlines with the Art Director.
• Write copy for TV, radio and video scripts, OOH, print, digital and social ads, and event materials.
• Write promo mechanics, T&Cs summaries, push, SMS and email copy, lobby banners and game launch copy with the CRM and Product teams.
• Write and adapt copy in English, Filipino and Taglish to suit each audience.
• Keep the tone-of-voice guide for each brand up to date and apply it across all teams.
• Produce several variants for A/B testing; learn from performance results.
• Check every piece against PAGCOR advertising rules, responsible gaming messaging and platform policies; work with Legal on sensitive copy.
• Proofread and QA all outgoing brand materials

Skills

Copywriting experience

English writing

Filipino language

Taglish fluency

Job description

Location: Onsite, Manila, Philippines

About the Hiring Company: The Copywriter writes the words for both brands (one premium, one mass-market): campaign lines, ads, promos, CRM messages, scripts and on-site copy. The role gives each brand its own voice, with the premium brand understated and the mass-market brand fun, local and direct, and keeps every line compliant.

Job Responsibilities

• Write campaign concepts, taglines and headlines with the Art Director
• Write copy for TV, radio and video scripts, OOH, print, digital and social ads, and event materials
• Write promo mechanics, T&Cs summaries, push, SMS and email copy, lobby banners and game launch copy with the CRM and Product teams
• Write and adapt copy in English, Filipino and Taglish to suit each audience
• Keep the tone-of-voice guide for each brand up to date and apply it across all teams
• Produce several variants for A/B testing; learn from performance results
• Check every piece against PAGCOR advertising rules, responsible gaming messaging and platform policies; work with Legal on sensitive copy
• Proofread and QA all outgoing brand materials

Success in the First 12 Months

• Tone-of-voice guides live and used for both brands
• Copy turnaround within agreed SLAs
• No compliance issues traced to copy
• Measurable lift in tested headlines and CRM messages

The Successful Candidate

• 4+ years as a copywriter at an ad agency or in-house brand team
• Portfolio covering ATL scripts, digital ads and short-form promo copy
• Experience working on Philippine consumer (B2C) brands
• Excellent written English and Filipino; natural Taglish for mass-market work
• Online gaming / iGaming experience strongly preferred; betting, e-commerce or app experience also considered
• Fast, versatile, and comfortable writing many variants to deadline
• Understanding of advertising compliance in regulated industries a plus