Copywriter

Gingersnaps Philippines; Pasig; On-site; PHP 279,000 - 390,600; Full time

Job summary

A fashion retail company is looking for a passionate Copywriter to produce high-quality content for marketing materials. You will craft product descriptions, advertising campaigns, and social media posts while ensuring brand consistency and engaging audiences. Ideal candidates should have a Bachelor's in a related field and proven writing experience in fashion. This full-time role in Metro Manila offers the opportunity to collaborate with a creative team and contribute to impactful campaigns.

Qualifications

• Proven experience in the fashion or retail industry.
• Ability to meet deadlines and adapt messaging.
• Knowledge of social media platforms.

Responsibilities

• Produce high-quality written content for marketing materials.
• Collaborate with Marketing and Graphic Designers.
• Conduct proofreading and editing for brand consistency.

Skills

Exceptional writing

Editing

Proofreading

SEO proficiency

Attention to detail

Creativity

Education

Bachelor's degree in English, Journalism, or Marketing

Job description

Join to apply for the Copywriter role at Gingersnaps Philippines.

As a Copywriter, you will be responsible for producing high‑quality written content for various marketing materials, including product descriptions, advertising campaigns, website content, social media posts, email marketing, and promotional materials. You will work closely with the Marketing team to ensure that all copy aligns with our brand voice and effectively communicates our messaging to our target audience.

Key Responsibilities

• Content Creation: Write clear, concise, and compelling product descriptions for our clothing and fashion items, highlighting their unique features and benefits.
• Develop engaging and persuasive copy: Create copy for marketing campaigns, advertisements, and materials.
• Craft SEO‑friendly content: Improve our online visibility and search engine rankings.
• Brand Consistency: Maintain and uphold the company's brand voice and style guidelines across all written materials.
• Ensure alignment with brand values: Make sure all copy reflects the brand's mission and messaging.
• Audience Understanding: Research and understand our target audience, their preferences, and pain points to create resonant content.
• Tailor messaging: Adapt messaging for different customer segments and demographics.
• Collaboration: Work with Marketing, Graphic Designers, and other stakeholders on integrated campaigns.
• Proofreading and Editing: Review and edit content for accuracy, grammar, and brand guidelines.
• Quality control: Conduct checks to eliminate errors and inconsistencies.
• Stay Updated: Keep abreast of industry trends, fashion developments, and competitive analysis to produce timely content.

Qualifications

• Bachelor's degree in English, Journalism, Marketing, or a related field.
• Proven experience as a Copywriter in the fashion or retail industry.
• Exceptional writing, editing, and proofreading skills.
• Proficiency in SEO and keyword research.
• Strong attention to detail and ability to meet deadlines.
• Creativity and a passion for fashion and apparel.

Preferred Skills

• Experience with e-commerce and digital marketing.
• Knowledge of social media platforms and their best practices.
• Familiarity with analytics tools to track content performance.

Seniority level

• Entry level

Employment type

• Full‑time

Job function

• Art/Creative, Public Relations, and Advertising

Industries

• Retail Apparel and Fashion