Copywriter

NuWorks Interactive Labs, Inc.; Eastern Manila District; Hybrid; PHP 500,000 - 700,000; Full time

Job summary

Nuworks Interactive Labs, Inc. is seeking a COPYWRITER to craft compelling brand stories through copy across marketing materials. The role requires strong writing, strategic thinking, and the ability to work with the creative team to deliver persuasive messaging.

The candidate should have 3–5 years of copywriting experience, be adept at editing, and able to stay current with industry trends. The position involves hybrid work with weekly onsite hours in Ortigas Pasig and BGC in the Philippines.

Qualifications

• 3–5 years of copywriting experience or proven track record in a similar role.
• Must pass the NuWorks Copy Test.
• Experience crafting copy for Social, Digital, ATL & BTL.
• Ability to collaborate with art and creative teams while maintaining brand voice.

Responsibilities

• Write and edit copy for Social, Digital, ATL & BTL materials.
• Collaborate with the art team to ensure copy and visuals align.
• Research industry trends to inform content strategy.
• Edit and proofread content for accuracy and brand consistency.
• Communicate with team and stakeholders to align messaging.

Skills

Copywriting

Content strategy

Editing

Collaboration

Creativity

Communication

Education

Bachelor's degree in Advertising, Communication Arts, Journalism, Creative Writing, Literature or related

Job description

WORK SET UP:

1x/week onsite in Ortigas Center, Pasig until October 2026.
1/week onsite in BGC starting November 2026.

About the Role

The COPYWRITER is responsible for creatively crafting and telling the story of any brand through Copy and Creative Data Tech. They are also responsible for creating engaging and persuasive written content for various marketing materials. They work closely with the creative team and shared services to develop compelling messaging that resonates with the target audience. This role demands technical expertise, a strong creative vision, and the ability to execute projects with independence and excellence.

The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.

DUTIES AND RESPONSIBILITIES:

1.) Copywriting

• Write and edit copy for various advertising materials including Social, Digital, ATL & BTL.
• Collaborate with the art team to ensure that visual elements and copy complement each other effectively.

2.) Research and Strategy

• Conduct research on industry trends, competitors, and target audience to inform content strategies.
• Develop creative concepts and messaging strategies that align with brand objectives.

3.) Editing and Proofreading

• Review and edit content to ensure accuracy, clarity, and adherence to brand guidelines.
• Proofread materials to identify and correct errors in grammar, punctuation, and spelling.

4.) Collaboration and Communication

• Work closely with the creatives team and shared services to understand project requirements and objectives.
• Communicate effectively with team members, colleagues, and stakeholders to ensure alignment on messaging and goals.

5.) Creativity and Innovation

• Generate creative ideas and concepts for marketing campaigns and initiatives.
• Stay updated on industry best practices and emerging trends in copywriting.

QUALIFICATIONS

• 4-year college degree preferably in Advertising, Communication Arts, Journalism, Creative Writing, Literature, or any related course.
• Must pass the NuWorks Copy Test.
• At least 3-5 years of experience in copywriting or a proven track record in a similar position.