On-site - Pasig 1-3 Yrs Exp Bachelor Full-time
Location: On-site, Pasig, Philippines.
Summary: As a Copywriter, you will be responsible for producing high-quality written content for various marketing materials, including but not limited to product descriptions, advertising campaigns, website content, social media posts, email marketing, and promotional materials. You will work closely with the Marketing team to ensure that all copy aligns with our brand voice and effectively communicates our messaging to our target audience.
Responsibilities
- Write clear, concise, and compelling product descriptions for our clothing and fashion items, highlighting their unique features and benefits.
- Develop engaging and persuasive copy for marketing campaigns, advertisements, and materials.
- Craft SEO‑friendly content to improve online visibility and search engine rankings.
- Maintain and uphold the company's brand voice and style guidelines across all written materials.
- Ensure that all copy aligns with the brand's values, mission, and messaging.
- Research and understand our target audience, preferences, and pain points to create resonant content.
- Tailor messaging to different customer segments and demographics.
- Collaborate with the Marketing team, Graphic Designers, and other stakeholders to develop integrated marketing campaigns.
- Review and edit written content to ensure accuracy, grammar, and adherence to brand guidelines; conduct quality control checks to eliminate errors.
- Stay up‑to‑date with industry trends, fashion developments, and competitive analysis to create relevant and timely content.
Qualifications
- Bachelor's degree in English, Journalism, Marketing, or a related field.
- Proven experience as a Copywriter in the fashion or retail industry.
- Exceptional writing, editing, and proofreading skills.
- Proficiency in SEO and keyword research.
- Strong attention to detail and ability to meet deadlines.
- Creativity and a passion for fashion and apparel.
Preferred Skills
- Experience with e‑commerce and digital marketing.
- Knowledge of social media platforms and their content best practices.
- Familiarity with analytics tools to track content performance.
Benefits
- Employee Recognition Program.
- 13th Month Pay, SSS/GSIS (government mandated).
- HMO (health & wellness).
- Company Social Events, Company Equipment.
- Professional Development opportunities.