Content Strategist & Copywriter: AI-Driven Campaigns

EAST COAST PODIATRY CENTRE PTE LTD; Santo Niño 1st; On-site; PHP 600,000 - 900,000; Full time

Job summary

East Coast Podiatry Centre explores a strategic content role focused on shaping content across social, blog, and paid campaigns. You will script captions, craft headlines, and guide creative direction while coordinating with designers and editors for larger shoots.

You will also manage blog publishing with SEO considerations and drive AI-enabled enhancements across production, ensuring ideas translate into lightweight assets for quick-turnaround needs.

Qualifications

• 3–5 years of experience in content strategy, copywriting, or creative marketing.
• Strong writing portfolio including scripts, captions, ad copy, taglines/headlines, and blog content.
• Working understanding of paid media metrics (Meta/Google) and ability to translate data into creative direction.
• Comfortable using AI tools for copywriting, scripting, and content production and keeping up with new ones.
• Proficiency in Canva and basic video editing tools (e.g., CapCut, Premiere Rush) for quick-turnaround assets.
• Experience briefing designers, editors, or agencies for larger or more complex creative production.
• Familiarity with HubSpot or similar CMS for blog publishing is a plus.

Responsibilities

• Own the content strategy and calendar across social platforms, blog, and paid campaigns.
• Write scripts, captions, and ad copy for organic and paid content; develop ad ideas, taglines, and headlines.
• Design simple assets in Canva for social and ad use and edit short-form video content for reels or cuts.
• Brief and direct designers, video editors, and agencies for larger production needs.
• Write and publish SEO-aligned blog content and maintain brand voice across blog and social.
• Lead AI-driven content development and integrate new tools into workflows; collaborate with paid media to ground creativity in performance.

Skills

Content strategy

Copywriting

Campaign thinking

AI content tools

Canva

Video editing basics

Brief designers/agencies

HubSpot CMS knowledge

SEO content understanding

Tools

Canva

CapCut

Premiere Rush

HubSpot CMS

Google Analytics

SEO tools

Job description

East Coast Podiatry Centre explores a strategic content role focused on shaping content across social, blog, and paid campaigns. You will script captions, craft headlines, and guide creative direction while coordinating with designers and editors for larger shoots.

You will also manage blog publishing with SEO considerations and drive AI-enabled enhancements across production, ensuring ideas translate into lightweight assets for quick-turnaround needs.