Senior Copywriter & Content Strategist | DTC Ecommerce | WFH

KMC Solutions; Taguig; On-site; PHP 1,000,000 - 1,600,000; Full time

Benefits offered by this job

Direct exposure to leadership

Mentorship opportunities

Cross-functional collaboration

Job summary

KMC Solutions, a leading Philippine-based unit serving a U.S.-based DTC fashion ecommerce brand, is seeking a Senior Copywriter & Content Strategist. You will shape high-converting copy across landing pages, email, Meta ads, PDPs, and other ecommerce channels, blending strategic thinking, customer insights, and AI-assisted workflows to maintain brand voice.

Join a collaborative Creative and Marketing team and influence messaging, mentor writers, and drive performance in a fast-paced environment

Qualifications

• Senior copywriter with experience across landing pages, email, paid social, PDPs.
• Ability to use data-driven insights and A/B testing.
• Experience mentoring writers.
• Familiarity with AI-assisted content workflows.

Responsibilities

• Creating high-converting copy for landing pages, email campaigns, Meta paid ads, PDPs, social media, and other ecommerce channels.
• Developing audience-specific messaging strategies that drive acquisition, conversion, retention, and reactivation.
• Using performance data and A/B testing insights to optimize copy and improve results.
• Leveraging AI tools to accelerate ideation, drafting, and content iteration while maintaining strategy and brand voice.
• Partnering with Creative, Marketing, and Ecommerce teams to deliver campaigns aligned with objectives.
• Maintaining and evolving the company’s brand voice across all touchpoints.

Skills

Copywriting

Content strategy

AI workflows

Performance marketing

Mentorship

Tools

AI tools

SEO tools

Job description

Make your next big career move by applying as KMC Solutions' next SENIOR COPYWRITER & CONTENT STRATEGIST!

Our client is a leading U.S.-based direct-to-consumer (DTC) fashion ecommerce company focused on creating exceptional shopping experiences through data-driven marketing and compelling storytelling.

As a Senior Copywriter & Content Strategist, you’ll play a key role in shaping high-performing marketing campaigns across landing pages, email, paid social, product detail pages (PDPs), and other ecommerce channels. You’ll combine strategic thinking, customer insight, and AI-assisted workflows to create persuasive, conversion-focused copy that drives business results while maintaining a consistent brand voice.

You’ll join a collaborative Creative and Marketing team that values ownership, innovation, continuous testing, and performance. This is an opportunity to work closely with cross-functional leaders, influence messaging strategy, mentor other writers as the team grows, and make a measurable impact in a fast-paced ecommerce environment.

On top of your salary, here are the exciting benefits you can look forward to:

• Work directly with a leading U.S.-based direct-to-consumer fashion ecommerce brand.
• High-impact role with direct exposure to Creative and Marketing leadership.
• Opportunity to own high-visibility campaigns and influence brand messaging strategy.
• Work with cutting-edge AI tools and help shape AI-assisted content workflows.
• Fast-paced, low-bureaucracy environment where great ideas can quickly become reality.
• Opportunity to mentor and help grow a content team as the business scales.
• Collaborate with experienced cross-functional teams across Creative, Marketing, Ecommerce, and Merchandising.
• Performance-driven culture where impact and results matter more than tenure.
• Continuous opportunities to experiment, A/B test, learn, and improve through real performance data.
• Be part of a company passionate about fashion, ecommerce, innovation, and creating exceptional customer experiences.

The main responsibilities of a SENIOR COPYWRITER & CONTENT STRATEGIST include:

• Creating high-converting copy for landing pages, email campaigns, Meta paid ads, product detail pages (PDPs), social media, and other ecommerce marketing channels.
• Developing audience-specific messaging strategies that drive customer acquisition, conversion, retention, and reactivation.
• Using performance data and A/B testing insights to continuously optimize copy and improve marketing results.
• Leveraging AI tools to accelerate ideation, drafting, and content iteration while maintaining ownership of strategy, brand voice, and final quality.
• Partnering with Creative, Marketing, and Ecommerce teams to deliver compelling campaigns aligned with business objectives.
• Maintaining and evolving the company’s brand voice across all customer touchpoints.
• Reviewing, editing, and providing guidance on copy produced by other contributors to ensure consistency and quality.
• Managing multiple content projects, meeting deadlines, and maintaining organized documentation and project tracking.
• Researching fashion trends, customer behavior, and market insights to inform messaging and campaign strategies.
• Supporting content standards, mentoring team members as needed, and contributing to the continuous improvement of content and AI-assisted workflows.

It will also be favorable if you are knowledgeable in:

• Experience writing for subscription-based ecommerce or fashion retail brands.
• Familiarity with SEO best practices and content optimization.
• Experience creating copy for additional performance marketing channels such as TikTok, Google Ads, or other digital advertising platforms.
• Basic understanding of ecommerce merchandising, product naming, and online retail best practices.
• Experience writing scripts or content for short-form video.
• Familiarity with AI image generation tools and creative AI workflows.
• Previous experience mentoring, training, or reviewing the work of other writers.
• Experience building or scaling a content team.
• Strong interest in fashion, apparel, and consumer trends.
• Willingness to continuously learn new AI tools, marketing technologies, and ecommerce best practices.