Content Strategist & Copywriter

EAST COAST PODIATRY CENTRE PTE LTD; Santo Niño 1st; On-site; PHP 600,000 - 900,000; Full time

Job summary

East Coast Podiatry Centre explores a strategic content role focused on shaping content across social, blog, and paid campaigns. You will script captions, craft headlines, and guide creative direction while coordinating with designers and editors for larger shoots.

You will also manage blog publishing with SEO considerations and drive AI-enabled enhancements across production, ensuring ideas translate into lightweight assets for quick-turnaround needs.

Qualifications

• 3–5 years of experience in content strategy, copywriting, or creative marketing.
• Strong writing portfolio including scripts, captions, ad copy, taglines/headlines, and blog content.
• Working understanding of paid media metrics (Meta/Google) and ability to translate data into creative direction.
• Comfortable using AI tools for copywriting, scripting, and content production and keeping up with new ones.
• Proficiency in Canva and basic video editing tools (e.g., CapCut, Premiere Rush) for quick-turnaround assets.
• Experience briefing designers, editors, or agencies for larger or more complex creative production.
• Familiarity with HubSpot or similar CMS for blog publishing is a plus.

Responsibilities

• Own the content strategy and calendar across social platforms, blog, and paid campaigns.
• Write scripts, captions, and ad copy for organic and paid content; develop ad ideas, taglines, and headlines.
• Design simple assets in Canva for social and ad use and edit short-form video content for reels or cuts.
• Brief and direct designers, video editors, and agencies for larger production needs.
• Write and publish SEO-aligned blog content and maintain brand voice across blog and social.
• Lead AI-driven content development and integrate new tools into workflows; collaborate with paid media to ground creativity in performance.

Skills

Content strategy

Copywriting

Campaign thinking

AI content tools

Canva

Video editing basics

Brief designers/agencies

HubSpot CMS knowledge

SEO content understanding

Tools

Canva

CapCut

Premiere Rush

HubSpot CMS

Google Analytics

SEO tools

Job description

Role Overview

This role owns content strategy and copy across East Coast Podiatry and Orchard Clinic’s social, ad creative, and the online blog. It's a writing and strategy-led role: the person in it thinks in campaigns and channels, writes the scripts, captions, ad copy, taglines, and headlines that come out of that thinking, and keeps the blog running with SEO-relevant, on-brand content. The role also leads adoption of AI tools in the content workflow, and works closely with the paid media function so creative decisions are grounded in what's actually converting.

This is not a full content production role. The person will brief and direct designers, editors, and agencies for larger or more complex shoots. That said, they should be able to turn ideas into finished lightweight assets themselves: basic video editing for short-form content, and creative layouts in Canva, without waiting on a designer or editor for every piece.

Core Responsibilities

Content Strategy

• Own the content strategy and calendar across ECP/Orchard Clinic's social platforms, blog, and paid campaigns

• Develop content concepts and campaign narratives that align with business priorities and audience insights

• Track content and campaign performance, and feed findings back into planning and creation

Copywriting & Creative Direction

• Write scripts, captions, and ad copy for organic and paid content

• Come up with ad ideas, creative direction, taglines, and headlines for campaigns

• Design creative layouts and simple assets in Canva for social and ad use

• Edit short-form video content (reels, ad cutdowns) for quick-turnaround needs

• Brief and direct designers, video editors, and external agencies for larger or more complex production

Blog & SEO Content

• Write and publish blog content online, aligned with SEO priorities and condition/treatment topics

• Maintain a consistent publishing cadence and brand voice across blog and social

AI-Driven Content Development

• Implement AI tools into the content workflow, e.g. in copywriting, scripting, and editing assistance

• Recommend and test new tools as they emerge, adopt what works, and build them into regular process

• Use AI to increase content output and creative range without sacrificing quality

• Lead discovery and implementation of AI tools for content creation around videos and ad creatives

Performance Analysis & Paid Media Collaboration

• Work closely with the paid media function to understand what ad content is performing and why (e.g. CTR, CPL, CVR, VTR, hook rate)

• Translate performance data into creative iterations, testing hooks, formats, visuals, and copy

• Understand the basics of how Meta and Google campaigns are structured, so creative recommendations account for how they'll actually be delivered

Requirements

• 3–5 years of experience in content strategy, copywriting, or creative marketing

• Strong writing portfolio: scripts, captions, ad copy, taglines/headlines, and blog content

• Working understanding of paid media metrics (Meta/Google), able to read campaign data and translate it into creative direction, without needing to run media buys

• Comfortable using AI tools for copywriting, scripting, and content production, and keeping up with new ones

• Working proficiency in Canva and a basic video editing tool (e.g. CapCut, Premiere Rush, or equivalent) for quick-turnaround assets

• Experience briefing designers, editors, or agencies for larger or more complex creative production

• Familiarity with HubSpot or a similar CMS for blog publishing is a plus

• Healthcare, wellness, or aesthetics industry experience is a plus but not required