Content Lead (F&B)

HRTX; Makati; On-site; PHP 893,000 - 1,339,000; Full time

Job summary

HRTX in the Philippines seeks a Content Lead to drive day-to-day content planning and execution, balancing hands-on creative work with team coordination and collaboration with Marketing and Strategy partners.

You will translate strategic briefs into creative direction, oversee content quality, and guide a small creative team, while using AI tools to improve workflows and performance metrics such as engagement and CTR.

Qualifications

• 4–5 years of experience in content, creative, or brand-related roles.
• Experience leading projects or mentoring junior creatives.
• Working knowledge of content performance metrics (engagement, CTR, conversions).
• Strong collaboration skills with marketing or strategy teams.
• Comfortable receiving and applying data-driven feedback.
• Exposure to AI tools for content or creative production is an advantage.

Responsibilities

• Lead the execution of content initiatives aligned with marketing and brand strategies.
• Translate strategic briefs into clear creative direction for writers, designers, and producers.
• Oversee content quality, consistency, and on-time delivery across channels.
• Remain hands-on in content development when needed.
• Review engagement and performance data to identify improvement opportunities.
• Adjust creative execution based on feedback from Marketing and performance teams.
• Support testing of formats, messaging, and visuals to improve conversion and effectiveness.
• Communicate performance learnings clearly to the team.
• Work closely with Marketing Strategists to align creative output with campaign goals.
• Participate in constructive discussions around performance without defensiveness.
• Provide creative input while remaining open to iteration based on data insights.
• Escalate risks, trade-offs, or misalignments early and professionally.
• Guide and support a small creative team or content contributors.
• Provide clear feedback and coaching to improve execution quality.
• Ensure individual contributions are recognized and communicated to stakeholders.
• Foster a collaborative, motivated, and accountable team environment.
• Maintain consistency with brand guidelines and visual standards.
• Balance creative expression with data-driven objectives.
• Ensure all content supports the intended audience journey and campaign goals.
• Use AI tools to support ideation, drafting, quality checks, and production efficiency.

Skills

Content strategy

Collaboration

Data-driven feedback

AI tools

Tools

AI tools

Job description

Role Overview:

The Content Lead is responsible for leading day-to-day content planning and execution while supporting broader marketing and business objectives. This role balances hands-on creative work with team coordination, performance optimization, and close collaboration with Marketing and Strategy partners.

Key Responsibilities:

Content Planning & Execution

• Lead the execution of content initiatives aligned with established marketing and brand strategies
• Translate strategic briefs into clear creative direction for writers, designers, and producers
• Oversee content quality, consistency, and on-time delivery across channels
• Remain hands-on in content development when needed

Performance Awareness & Optimization

• Review engagement and performance data to identify improvement opportunities
• Adjust creative execution based on feedback from Marketing and performance teams
• Support testing of formats, messaging, and visuals to improve conversion and effectiveness
• Communicate performance learnings clearly to the team

Collaboration & Communication

• Work closely with Marketing Strategists to align creative output with campaign goals
• Participate in constructive discussions around performance without defensiveness
• Provide creative input while remaining open to iteration based on data insights
• Escalate risks, trade-offs, or misalignments early and professionally

Team Leadership & Recognition

• Guide and support a small creative team or content contributors
• Provide clear feedback and coaching to improve execution quality
• Ensure individual contributions are recognized and communicated to stakeholders
• Foster a collaborative, motivated, and accountable team environment

Creative Quality & Brand Alignment

• Maintain consistency with brand guidelines and visual standards
• Balance creative expression with data-driven objectives
• Ensure all content supports the intended audience journey and campaign goals

Tools, AI & Workflow

• Use AI tools to support ideation, drafting, quality checks, and production efficiency
• Follow established AI and brand governance guidelines
• Contribute to improving content workflows and processes

Qualifications & Experience

• 4–5 years of experience in content, creative, or brand-related roles
• Prior experience leading projects or mentoring junior creatives
• Working knowledge of content performance metrics (engagement, CTR, conversion support)
• Strong collaboration skills with marketing or strategy teams
• Comfortable receiving and applying data-driven feedback
• Exposure to AI tools for content or creative production is an advantage