Content Strategist

M-Commerce Corporation; Taguig; On-site; PHP 480,000 - 620,000; Full time

Job summary

M-Commerce Corporation seeks a Content Strategist to develop KOL and branded content campaigns across TikTok, Instagram, YouTube, and more. You will craft concepts, scripts, and briefs while balancing brand messaging with authentic creator styles.

Strong portfolio and excellent storytelling are essential. Collaborate with Brand Marketing for product launches and seasonal campaigns, build content strategies from consumer insights and platform trends, and optimize content to maximize engagement

Qualifications

• 1-3 years in content strategy, social media, or related roles.
• Strong portfolio with scriptwriting, briefs, or branded content.
• Excellent storytelling and copywriting; adapt tone across brands.
• Strong understanding of short-form platforms (TikTok, Reels, Shorts).
• Familiarity with influencer/KOL marketing and creator workflows.
• Ability to analyze content performance and translate insights.
• Highly organized and collaborative; able to manage multiple projects.
• Comfortable using AI tools to enhance research and ideation.

Responsibilities

• Develop creative concepts, content angles, and storytelling ideas for KOL, influencer, and branded campaigns.
• Write and refine KOL scripts, talking points, and creative briefs.
• Collaborate with Brand Marketing for product launches and campaigns.
• Create content strategies based on insights and trends.
• Optimize content for TikTok, Instagram, Facebook, YouTube; follow best practices.
• Review content and provide feedback to ensure quality and objectives.
• Monitor content performance and recommend improvements.
• Maintain library of successful formats and messaging frameworks.

Skills

Content strategy

Social media

Brand marketing

Creative planning

Copywriting

Storytelling

Communication skills

TikTok / Reels / Shorts

Influencer/KOL marketing

Content analysis

Project management

Collaboration

AI tools usage

Tools

AI tools

Job description

• Develop creative concepts, content angles, and storytelling ideas for KOL, influencer, and branded content campaigns.
• Write and refine KOL scripts, talking points, and creative briefs that balance brand messaging with authentic creator styles.
• Collaborate with Brand Marketing to support product launches, seasonal campaigns, and integrated marketing initiatives.
• Create content strategies based on consumer insights, platform trends, competitor analysis, and campaign objectives.
• Ensure content is optimized for platforms such as TikTok, Instagram, Facebook, and YouTube, following current best practices and trends.ork closely with Creative, KOL, Affiliate, and Production teams throughout content planning and execution.
• Review and provide feedback on content to ensure quality, brand consistency, and campaign objectives are met.
• Monitor content performance and recommend creative improvements based on engagement, reach, and conversion data.
• Maintain a library of successful content formats, hooks, messaging frameworks, and best practices for future campaigns.

Qualifications

• 1-3 years of experience in content strategy, social media, brand marketing, creative planning, copywriting, or a related role.
• Strong portfolio demonstrating experience in scriptwriting, creative briefs, or branded content development.
• Excellent storytelling, copywriting, and communication skills with the ability to adapt tone across different brands and creators.
• Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and other short-form content platforms.
• Familiarity with influencer/KOL marketing and creator workflows.
• Ability to analyze content performance and translate insights into stronger creative strategies.
• Highly organized, collaborative, and able to manage multiple projects in a fast-paced environment.
• Comfortable using AI tools to enhance research, ideation, and content development.