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Dempsey Resource Management is seeking a Content Creator to develop and manage content across blogs, social media, websites, and email campaigns. You will write, edit, and proofread content, ensuring alignment with brand guidelines and audience needs.
Collaborate with designers and videographers to craft visuals and scripts, while using SEO insights to improve organic reach and engagement across platforms.
Education: Bachelor’s degree in Multi-media Arts, Communications, Film Making and other related fields.
Proven experience as a Content Creator, Copywriter, or similar role. Portfolio of published content, including written articles, social media posts, and/or visual projects.
Create compelling and original content for digital platforms, including blogs, social media, websites, email campaigns, and multimedia channels. Write, edit, and proofread articles, posts, and scripts to ensure clarity, consistency, and alignment with brand guidelines.
Develop and execute content plans for social media platforms like Instagram, Facebook, LinkedIn, TikTok, Website and YouTube. Monitor trends and engage with the online community to increase brand visibility and user engagement.
Collaborate with designers, photographers, and videographers to create visually appealing assets, including images, infographics, and videos. Create and edit basic visual content using design tools like Adobe Creative Suite, Canva, or other software.
Conduct audience research to understand target demographics, interests, and content preferences. Develop content calendars to ensure timely delivery of content across platforms. Align content creation efforts with overarching marketing strategies and business goals.
Optimize content for search engines (SEO) to drive organic traffic and improve visibility. Track and analyze performance metrics for content, using tools like Google Analytics, social media insights, and other analytics platforms. Use data-driven insights to refine content strategies and enhance audience engagement.
Work closely with cross-functional teams, including marketing, product, and sales teams, to ensure content supports campaigns and initiatives. Maintain consistency in tone, style, and messaging across all platforms.