Content Strategist

ZeroTo1; Philippines; On-site; USD 70,000 - 120,000; Full time

Job summary

Zeroto1, a Orange County-based Social Commerce and Influencer Marketing agency, seeks a Content Strategist to own end-to-end content plans that align with business goals and scale creator and content programs across organic and paid channels.

You will drive content demand planning, creator briefs, and a pipeline of ads-ready content, partnering with cross-functional teams to optimize performance and campaign outcomes.

Qualifications

• 3+ years of experience in content strategy, creator marketing, or social commerce.
• Proven ability to translate business objectives into scalable content plans and creator briefs.
• Excellent project management and organizational skills in a fast-paced environment.
• Strong analytical and communication skills to interpret performance data.
• Ability to optimize campaigns across organic, affiliate, and paid channels.

Responsibilities

• Content Demand Planning: translate goals into a scalable content strategy and production plan.
• Creator Brief and Content Direction: define briefs and messaging for creator content.
• Content Production Management: oversee delivery across programs and meet deadlines.
• Ads-Boost-Ready Content Pipeline: develop strategies to support paid advertising performance.
• Incentive Strategy and Campaign Activation: create creator incentive programs and activations.
• Weekly Newsletter and Creator Communication Strategy: manage creator communications and updates.
• Performance Review and Content Optimization: analyze performance and optimize strategy.

Skills

Content strategy

Creator marketing

Campaign planning

Cross-functional collaboration

Content production

Job description

Zeroto1 is a 76 person Social Commerce and Influencer Marketing agency based in Orange County, CA.

We scale $100M+ consumer brands through Influencer Partnership Ads, TikTok Shop Management, Live Shopping, and Creator-Affiliate communities.

Position Overview

The Content Strategist owns the end-to-end content strategy, ensuring a consistent pipeline of high-quality, ad-ready content that supports business growth. Working closely with the Senior Account Strategist and Director, you'll translate business goals into scalable creator and content plans while partnering cross-functionally to drive content performance across organic and paid channels.

Key Responsibilities

Content Demand Planning

• Translate campaign goals, GMV targets, budgets, and advertising needs into a scalable content strategy and production plan.
• Forecast content demand by determining the volume of creators and content needed across paid, affiliate, community, and sample programs.
• Build and manage a content pipeline that ensures a consistent flow of high-quality, ads-ready content to support growth goals.
• Monitor content delivery across all creator channels, proactively identifying and addressing gaps before they impact campaign performance.
• Partner with cross-functional teams to align content production with business objectives, media spend, and campaign timelines.

Creator Brief and Content Direction

• Develop and optimize creator briefs that clearly communicate campaign goals, product messaging, and content expectations.
• Translate product features, promotions, and audience insights into creator-friendly, brand-safe, and performance-driven content guidelines.
• Define creative direction, including content angles, storytelling, hooks, calls-to-action, product demonstrations, and visual requirements.
• Partner with cross-functional teams to continuously improve briefs based on campaign performance, creator feedback, and business objectives.
• Ensure creators have the guidance needed to produce high-performing content optimized for organic reach, affiliate conversions, and paid advertising.

Content Production Management

• Oversee content production across paid, affiliate, community, and sample creator programs to ensure campaigns stay on track.
• Coordinate content execution by assigning priorities and partnering with creator program managers to meet campaign deadlines.
• Monitor content volume, quality, and delivery timelines, proactively identifying risks that could impact campaign performance.
• Collaborate with cross-functional teams to resolve content delays, improve creative quality, and ensure deliverables meet campaign objectives.
• Maintain and manage content tracking systems to provide visibility into creator progress, approvals, delivery status, and ads readiness.

Ads-Boost-Ready Content Pipeline

• Partner with the Media Buyer to develop content strategies that support paid advertising performance and campaign scaling.
• Identify and prioritize high-performing, ads-ready content based on creative quality, engagement potential, and conversion opportunities.
• Ensure a consistent pipeline of approved content is available to support ongoing testing, optimization, and media spend.
• Analyze advertising performance insights and apply learnings to improve future creator briefs, content strategy, and campaign execution.
• Monitor content availability and proactively address gaps that could impact campaign performance, budget utilization, or ROAS.

Incentive Strategy and Campaign Activation

• Develop and implement creator incentive programs that increase content production, engagement, and campaign participation.
• Partner with Community and Affiliate teams to align creator communications, sample opportunities, and affiliate initiatives with campaign goals.
• Support campaign launches by preparing creator briefs, content guidelines, incentive messaging, and promotional communications.
• Ensure incentive programs align with business objectives, product priorities, and budget requirements.
• Track and evaluate the effectiveness of incentive programs, using performance insights to optimize future creator engagement strategies.

Weekly Newsletter and Creator Communication Strategy

• Own the content strategy for weekly creator newsletters and communications that drive engagement and campaign participation.
• Develop clear, compelling messaging around product launches, promotions, incentives, sample opportunities, and content campaigns.
• Partner with the Community Manager to create and distribute creator communications across newsletters and community channels.
• Leverage creator communities to share updates, gather feedback, and promote new opportunities that increase participation.
• Continuously optimize creator communications to drive action, improve engagement, and support overall campaign goals.

Performance Review and Content Optimization

• Analyze content performance across creators, campaigns, products, and content formats to identify trends and opportunities for improvement.
• Evaluate engagement, conversion, and advertising performance to determine which content strategies drive the strongest results.
• Share actionable performance insights with cross-functional teams to optimize creator strategy, campaign execution, and paid media efforts.
• Continuously refine content planning using metrics such as delivery, approval, and ads adoption rates, along with top-performing creative patterns.
• Prepare and present regular content performance reports, highlighting key insights, recommendations, and content pipeline gaps to leadership.

Required Qualifications

• 3+ years of experience in content strategy, creator marketing, influencer marketing, social commerce, affiliate marketing, or e-commerce content.
• Strong understanding of creator content, including storytelling, hooks, product demonstrations, and performance-driven creative.
• Proven ability to translate business objectives into scalable content strategies, creator briefs, and campaign plans.
• Excellent project management and organizational skills, with experience managing multiple content initiatives in a fast-paced environment.
• Strong analytical and communication skills, with the ability to interpret content performance data, collaborate cross-functionally, and optimize future campaigns.