Job Summary
This role will work closely with the Creative Director and the Marketing Team to produce high-performing, social-first content that supports our e-commerce growth, product launches, and digital campaigns.
You will be responsible for bringing ideas to life from concept development and scriptwriting to shooting and editing, ensuring all content aligns with the brand's creative direction and marketing objectives.
Key Responsibilities:
Creative Collaboration
- Work closely with the Creative Director to translate creative direction into executable content
- Collaborate with the Marketing Department on campaign goals, messaging, and content calendars
- Ensure all content aligns with Inspi Babies' and other baby care brands' identities, tone, and visual standards
E-Commerce & Marketing Content
- Produce content that supports e-commerce campaigns, promotions, and product launches
- Create videos designed to drive traffic, engagement, and sales
- Collaborate closely with the Marketing Department on campaign messaging, calendars, and KPIs
Content Development & Strategy
- Develop creative concepts aligned with the brand and marketing strategy Pitch content ideas and formats for campaigns, launches, and BAU contents Stay updated on platform trends and best practices
Scriptwriting & Storytelling
- Write engaging scripts, hooks, captions, and storyboards
- Tailor messaging for different stages of the funnel (awareness to conversion) Maintain consistency in brand voice across all content
Video Production
- Plan and execute video shoots (in-office, studio, or on-location) Shoot product-focused, lifestyle, and UGC-style content
- Direct talents, creators, or internal team members during shoots
Editing and Post-Production
- Edit short-form videos for TikTok, Instagram Reels, and Facebook
- Apply subtitles, effects, and music aligned with platform trendsDeliver polished, platform-optimized content on time
Optimization & Execution
- Revise content based on feedback from the Creative Director and Marketing Supervisor
- Support content optimization using performance data insights
- Meet content deadlines and campaign timelines
SKILLS & QUALIFICATIONS:
Required
- Experience producing content for social media, digital platforms, and e-commerce brands
- Strong skills in concept development, scriptwriting, and execution
- Hands-on experience in video shooting and editing
- Understanding of social media platforms and digital marketing
- Ability to collaborate closely with a Creative Director and cross-functional teams
Technical Skills
- Proficiency in video editing tools (CapCut, Premiere Pro, After Effects, DaVinci Resolve, etc.)
- Comfortable shooting video using a digital camera or smartphone
- Basic knowledge of lighting, framing, and sound.