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Blueshift Energy Inc. is seeking a creative and results-driven Content Writer to produce high-quality content that positions the company as a trusted source for solar energy.
You will research, write, and optimize articles and video scripts based on customer needs, search behavior, and business priorities. The role emphasizes SEO, audience behavior, and content performance, requiring a strong writer who can deliver engaging content and meet deadlines.
We are looking for a creative and results-driven Content Writer to create high-quality content that helps position Blueshift Energy Inc. as a trusted source for solar energy. This role will research, write, and optimize articles and video scripts based on customer needs, search behavior, and business priorities.
The ideal candidate is a strong writer and researcher who understands SEO, audience behavior, and content performance, and can consistently produce useful and engaging content.
Research and write high-quality, SEO-focused articles about solar energy, renewable energy, and relevant customer topics.
Produce a minimum of 8 articles per month, including at least 1 cornerstone article.
Identify content topics and keyword opportunities using tools such as Semrush, based on search intent, relevance, and ranking potential.
Create content that addresses real customer questions, concerns, and objections.
Write long-form and short-form video scripts for YouTube, Facebook, and TikTok.
Produce approximately 4 long-form scripts and 12 short-form scripts per month.
Own topic selection, hooks, and titles for assigned video content and provide input on thumbnail concepts.
Monitor content performance, including rankings, traffic, views, and engagement, and use insights to improve future content.
Collaborate with the Marketing, Editing, and Production teams to ensure content supports overall marketing goals.
Maintain high standards for accuracy, clarity, grammar, originality, and consistency.
Meet assigned content deadlines and take ownership of assigned projects.
Proven experience in Content Writing, Copywriting, SEO Writing, Journalism, Communications, or a related field.
Strong writing, editing, proofreading, and research skills.
Working knowledge of SEO, keyword research, and search intent.
Experience using Semrush, Ahrefs, or similar SEO tools is an advantage.
Experience writing articles, blogs, website content, or video scripts.
Ability to simplify technical or complex topics into clear and engaging content.
Strong understanding of headlines, hooks, storytelling, and audience engagement.
Highly organized, detail-oriented, and able to meet deadlines consistently.
Open to feedback and able to revise content based on editorial and performance requirements.
Strong communication and teamwork skills.
Experience in solar energy, renewable energy, technology, construction, or home improvement is an advantage.
Portfolio or writing samples are highly preferred.