Content & Audience Growth Manager

Plutus Media; Philippines; On-site; PHP 893,000 - 1,562,000; Full time

Job summary

Plutus Media is seeking a Content & Audience Growth Manager to own and scale the organic content engine behind our company and leadership brands. You will grow the founder’s personal brand and Plutus Media’s presence across key channels, with expansion opportunities across leadership over time.

This role requires hands-on growth, not just social media management. You should have personally built or materially grown an audience and can prove it through past results.

Qualifications

• 3+ years of experience in content, audience growth, personal branding, media, organic growth, or a closely related field.
• Demonstrable experience growing at least one content property to meaningful scale across channels.
• Experience producing or managing 20–30 pieces of content per month.

Responsibilities

• Own the content and audience-growth strategy across company and leadership channels.
• Build and manage content calendars and publishing cadences without daily direction.
• Develop original content concepts to drive reach, engagement, and business outcomes.
• Collaborate with founders and leadership to turn expertise into compelling content.
• Identify what works and continuously iterate on content strategy.
• Develop distribution strategies to maximise reach and lifespan of content.

Skills

Content strategy

Audience growth

Personal branding

Analytics

AI tools

Tools

ChatGPT

Claude

Job description

About the Role

We’re looking for a Content & Audience Growth Managerto own and scale the organic content engine behind our company and leadership brands.

You’ll initially take ownership of growing our founder’s personal brand and Plutus Media’s content presence across key channels, with the opportunity to expand this across other members of the leadership team over time.

This is not a role for someone who has simply managed social media accounts or worked for a company with a large following. We’re looking for someone who has personally built or materially grown an audience through content and understands exactly why that growth happened.

You might have built a major YouTube channel, X or LinkedIn account, newsletter, founder brand, company media page, or another content-led growth engine.

What matters most is simple: you’ve grown something yourself, and you can prove it.

What You'll Be Doing

• Own the content and audience-growth strategy across company and leadership channels
• Build and manage content calendars and publishing cadences without requiring daily direction
• Develop original content concepts designed to drive reach, engagement, audience growth, and business outcomes
• Work directly with founders and leadership to turn their expertise, ideas, and perspectives into compelling content
• Identify what is working, understand why, and continuously iterate on content strategy
• Develop distribution strategies that maximise the reach and lifespan of content
• Build repeatable systems for turning long-form ideas and content into high volumes of platform-native content
• Manage the production and publication of approximately 20–30+ pieces of content per month across relevant channels
• Use performance data to identify winning formats, topics, hooks, and distribution strategies
• Use AI tools such as ChatGPT and Claude extensively for research, ideation, writing, repurposing, and analysis
• Connect content performance to meaningful business outcomes such as inbound leads, sign-ups, booked calls, and revenue

What We're Looking For

• 3+ years of experience in content, audience growth, personal branding, media, organic growth, or a closely related field
• Demonstrable experience personally growing at least one content property to meaningful scale, such as:

YouTube: 50K+ subscribers or 1M+ monthly views

X: 50K+ followers

LinkedIn: 30K+ followers

Newsletter: 25K+ subscribers

Other social/content property: 100K+ followers

• Alternatively, demonstrated 3–5x audience growth within 12–24 months from a smaller starting point
• At least three examples of content you personally created or materially influenced that significantly outperformed the account's typical baseline
• Experience producing or managing at least 20–30 pieces of content per month
• Strong understanding of organic distribution, audience behaviour, content formats, and platform dynamics
• Ability to independently own strategy, execution, publishing cadence, and performance analysis
• Strong working knowledge of AI tools and the ability to incorporate them into daily content workflows

You'll Need to Show Us

For the content properties you've helped grow, you should be able to clearly explain:

• Where the account or audience started
• What you personally owned or influenced
• What you changed
• What content and formats you introduced
• How you changed the distribution strategy
• How the audience and performance changed as a result
• The impact on reach, followers, leads, sign-ups, or revenue

We care much more about what you personally drove than the size of the brands you've worked for.

Strong Preference for Candidates Who

• Have successfully grown multiple channels or content properties
• Have worked directly with a founder, CEO, creator, or executive personal brand
• Have generated measurable business outcomes through organic content, including inbound leads, booked calls, product sign-ups, newsletter subscribers, or revenue
• Have built systems capable of turning one long-form piece into 10–30+ derivative pieces
• Can demonstrate content achieving 100K+ views or impressions repeatedly, rather than through a single viral post
• Have managed a content property generating 1M+ monthly views or impressions