Community & Marketing Specialist

RCBC; Makati; On-site; PHP 360,000 - 480,000; Full time

Job summary

RCBC seeks a Community & Marketing Specialist to build and nurture the company’s community across online and offline platforms. You will support brand awareness, customer engagement, and marketing campaigns through content creation, community management, and analytics.

You will develop programs, manage daily interactions, gather feedback, plan posts, and assist in campaign execution with influencers and partners.

Qualifications

• Bachelor's degree in marketing or related field is preferred.
• Experience in building and managing online communities is essential.
• Proficiency with analytics tools to measure campaigns and engagement.

Responsibilities

• Develops community programs and events to drive engagement.
• Manages daily interactions with customers on social platforms.
• Responds to inquiries and maintains a positive community vibe.
• Collects feedback and shares insights with marketing/product teams.
• Plans and schedules social posts and marketing assets.
• Executes digital campaigns and coordinates with partners.
• Collaborates with influencers and external agencies as needed.
• Produces content such as blogs and newsletters and marketing collateral.

Skills

Bachelor’s degree in marketing

Analytics

Social media management

Content creation

Digital marketing

Event/Webinar management

Education

Bachelor's degree in Marketing or related field

Tools

Meta Insights

Google Analytics

Hootsuite

Job description

• The Community & Marketing Specialist is responsible for building, engaging, and nurturing the company’s community across various online and offline platforms. The role supports brand awareness, customer engagement, and marketing campaign execution through content creation, community management, and analytics.

Job Summary

• The Community & Marketing Specialist is responsible for building, engaging, and nurturing the company’s community across various online and offline platforms. The role supports brand awareness, customer engagement, and marketing campaign execution through content creation, community management, and analytics.

How will you contribute?

• Develops community programs, events, and initiatives to increase engagement.
• Manages daily interactions with customers/members on social media, online forums, and community groups.
• Conducts moderate discussions, responds to inquiries, and maintain a positive environment.
• Collects feedback and insights from the community and relay them to the marketing and product teams.
• Plans, creates, and schedules social media posts and other marketing assets.
• Assists in the execution of marketing campaigns (digital, events, promotions).
• Coordinates with influencers, partners, and external agencies when needed.
• Helps produce content such as blogs, newsletters, and marketing collateral.
• Tracks key metrics across community and marketing platforms.
• Prepares weekly/monthly reports on engagement, growth, and campaign performance.
• Recommends improvements based on data insights.
• Represents the company at events, webinars, and community activities.
• Ensures brand voice and messaging are consistently applied across platforms.

What will make you successful?

• Bachelor’s degree in marketing, Communications, Business, or related field
• Familiarity with analytics tools (Meta Insights, Google Analytics, Hootsuite, etc.)
• Social media management expertise (Facebook, Instagram, TikTok, LinkedIn, etc.)
• Content creation (copywriting, simple graphics, basic video editing)
• Basic digital marketing knowledge (analytics, ads, SEO is a plus)
• Experience managing online communities or brand social media pages, organizing events or webinars