Communication Brand Specialist

P&A Grant Thornton; Makati; On-site; PHP 450,000 - 750,000; Full time

Job summary

P&A Grant Thornton Philippines is seeking a Communications Brand Specialist to develop and design the firm’s brand identity and ensure a consistent, impactful presence across all platforms.

Key duties include branding guidance, collaboration with Talent Acquisition and Markets teams to align with the firm’s mission, and creating media content, as well as producing photography and video materials to support marketing initiatives.

Qualifications

• Bachelor’s degree in marketing, Communications, or a related field.
• At least four (4) years of experience as a Branding Specialist or in a similar Marketing role.
• Proven experience in developing and implementing brand strategies.
• Proficient in graphic design with a strong portfolio of illustrations, branding materials, and other creative outputs.
• Familiarity with design software and technologies such as Adobe InDesign, Illustrator, Photoshop, Canva, and Dreamweaver.
• Experience in photography and videography, including photo and video shooting, editing, and content production for marketing and branding initiatives.
• Excellent communication skills, both oral and written.

Responsibilities

• Branding and Graphic Design: Provide strategic input and direction for the brand, including the development of style guides, templates, and other branding materials.
• Brand collaboration: Collaborate with the Talent Acquisition Team to develop techniques that enhance the firm’s brand.
• Brand alignment: Work with the Markets team to ensure brand consistency and alignment with the firm’s mission and values.
• Brand image: Maintain a consistent corporate image across all product lines, promotional materials, and events.
• Media strategy: Develop and recommend new media strategies to enhance brand awareness and equity.
• Visual concepts: Create designs and visual concepts that communicate information through images, art, and photographs.
• Content visuals: Develop images and content that convey the firm’s vision and core values.
• Content Writing: Create and manage content for various communication channels, including social media, websites, and email campaigns.
• Social scripts: Craft compelling and concise scripts for social media posts (LinkedIn, Facebook, Instagram, etc.).
• Social optimization: Optimize social media posts (language, tone, message) based on the target audience’s behaviors.

Skills

Branding

Graphic design

Content writing

Photography

Videography

Communication

On-call adaptability

Education

Bachelor’s degree in marketing/communications

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Canva

Dreamweaver

Job description

The Communication Brand Specialist will be responsible for developing and designing the firm’s

brand identity, ensuring a consistent and impactful presenceacross all platforms.

PRIMARY DUTIES & RESPONSIBILITIES

Branding and Graphic Design:

• Provide strategic input and direction for the brand, including the development of style guides, templates, and other branding materials.
• Collaborate with the Talent Acquisition Team to develop techniques that enhance the firm’s brand.
• Work with the Markets team to ensure brand consistency and alignment with the firm’s mission and values.
• Maintain a consistent corporate image across all product lines, promotional materials, and events.
• Develop and recommend new media strategies to enhance brand awareness and equity.
• Create designs and visual concepts that communicate information through images, art, and photographs.
• Develop images and content that convey the firm’s vision and core values.

Content Writing:

• Create and manage content for various communication channels, including social media, websites, and email campaigns.
• Craft compelling and concise scripts for social media posts (LinkedIn, Facebook, Instagram, etc.).
• Optimize social media posts (language, tone, message) based on the target audience’s behaviors.

QUALIFICATIONS

• Bachelor’s degree in marketing, Communications, or a related field.
• At least four (4) years of experience as a Branding Specialist or in a similar Marketing role.
• Proven experience in developing and implementing brand strategies.
• Proficient in graphic design with a strong portfolio of illustrations, branding materials, and other creative outputs.
• Familiarity with design software and technologies such as Adobe InDesign, Illustrator, Photoshop, Canva, and Dreamweaver.
• Experience in photography and videography, including photo and video shooting, editing, and content production for marketing and branding initiatives.
• Excellent communication skills, both oral and written.

PREFERRED QUALIFICATIONS

• Strong analytical and organizational skills.
• Ability to communicate professionally.
• Amenability to work a fast-paced, on-call, environment.