Category Development Manager

Private Advertiser; Metro Manila; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Private Advertiser is seeking a Senior Category Manager with a strong FMCG background to drive channel strategies across General Trade and Modern Trade. You will analyze shopper insights to identify growth opportunities and craft compelling selling stories while coordinating launches and trade investments.

The role requires collaboration with Sales, Marketing, Supply Chain, and Finance to ensure successful category execution across regions.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• At least 5 years of FMCG experience in General Trade and/or Modern Trade.
• Experience in Marketing and Commercial Sales with strong category management.
• Willing to travel frequently and work across assigned regions.

Responsibilities

• Develop channel-specific category strategies, including PSKU roles, portfolio priorities, and assortment plans.
• Analyze shopper and market insights to identify growth opportunities and create effective selling stories.
• Support NPD development and launches by coordinating timelines, inventory, and trade investment requirements.
• Track category performance against market benchmarks and recommend growth strategies.
• Collaborate with Sales, Marketing, Supply Chain, Finance, Merchandising, and other teams to ensure successful category execution.

Skills

Category management

FMCG experience

Marketing & Commercial Sales

Stakeholder collaboration

Travel readiness

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Job Responsibilities

Develop channel-specific category strategies, including PSKU roles, portfolio priorities, and assortment plans. Analyze shopper and market insights to identify growth opportunities and create effective selling stories. Support NPD development and launches by coordinating commercial timelines, inventory, and trade investment requirements. Track category performance against market benchmarks and recommend strategies to drive growth. Collaborate with Sales, Marketing, Supply Chain, Finance, Merchandising, and other teams to ensure successful category execution.

Job requirements

• Bachelor's degree in Marketing, Business, or a related field
• At least 5 years of FMCG experience handling food and non-food categories in General Trade and/or Modern Trade
• Experience in both Marketing and Commercial Sales, with strong understanding of category management
• Willing to travel frequently and work across assigned regions