CAMPAIGN HYPER PERSONALIZATION & JOURNEY ORCHESTRATION OFFICER

Bank of the Philippine Islands (BPI); Manila; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

Bank of the Philippine Islands (BPI) seeks a Campaign Hyperpersonalization & Journey Orchestration Officer to drive the adoption and optimization of the Bank's Customer Experience Platform.

You will partner with Campaign Managers and Growth Managers to design, implement, operationalize, and optimize hyperpersonalized campaigns and orchestrated customer journeys across channels.

Qualifications

• Bachelor’s degree in Business Administration, Marketing or related field.
• 3–5 years in CRM, Marketing, Customer Experience.
• Proven Campaign Management or Marketing Automation.
• Experience with Customer Experience Platforms (Adobe) and CRMs.
• Familiarity with hyperpersonalization and journey orchestration.
• Strong analytical mindset and data-driven decision making.
• Excellent verbal and written communication; collaborative.
• Ability to work independently in a dynamic team.

Responsibilities

• Support adoption of hyperpersonalized campaigns within the CX Platform.
• Implement, test, and optimize multi-channel customer journeys.
• Enable experimentation including A/B tests, pilots, proofs-of-concepts.
• Drive business readiness through onboarding and training.
• Monitor campaign performance, adoption, engagement, conversions.
• Develop dashboards and insights for data-driven decisions.
• Document best practices and scalable solutions.

Skills

CRM & Marketing Automation

Campaign Management

Customer Journey Design

Data-driven decisions

Cross-functional collaboration

Education

Bachelor's degree in Business Administration/Marketing or related field

Tools

Adobe Experience Platform

Job description

Campaign Hyperpersonalization & Journey Orchestration Officer e nable the successful adoption and utilization of the Bank's Customer Experience Platform by partnering with Campaign Managers and Growth Managers to design, implement, operationalize, and optimize hyperpersonalized campaigns and orchestrated customer journeys.

The role ensures Customer Experience Platform capabilities are effectively embedded into both business-as-usual (BAU) marketing activities and experimentation initiatives, resulting in improved customer engagement, campaign effectiveness, adoption, conversion, and revenue outcomes.

Responsibilities

• Support adoption of hyperpersonalized campaigns within the Customer Experience Platform.
• Implement, test, and optimize multi-channel customer journeys with cross-functional teams.
• Enable experimentation initiatives, including A/B tests, pilots, and proof-of-concepts.
• Drive business readiness through onboarding, training, and stakeholder support.
• Monitor campaign performance, adoption, engagement, and conversion metrics.
• Develop reports, dashboards, and insights to support data-driven decisions.
• Promote continuous improvement by documenting best practices and scalable solutions.

Qualifications

• Bachelor’s degree in Business Administration, Management, Organizational Development, Industrial Engineering, Psychology, Communications, Human Resources, Marketing, or related field
• 3-5 years' experience in CRM, Marketing, Customer Experience, Customer Engagement
• Proven track record in Campaign Management or Marketing Automation, Customer Journey Design or Orchestration
• Knowledge and experience in Business Transformation, Change Enablement, or Project Delivery
• Background in Customer Experience Platforms (i.e., Adobe), CRM platforms and ecosystems
• Familiarity with Hyperpersonalization Strategies, Customer Journey Orchestration, and Customer Lifecycle Management
• Creative thinker, analytical, and can use data in making recommendations and decisions
• Strong interpersonal and collaboration skills to work cross-functionally
• Excellent verbal and written communication skills
• Ability to work independently and thrive in a dynamic team environment
• Sharp attention to detail and ability to spot optimization opportunities
• Innovative mindset with the ability to think creatively and problem-solve
• Open to new learning and doing things differently