Campaign Analytics & Optimization Specialist

IHG Hotels & Resorts; Philippines; On-site; PHP 400,000 - 800,000; Full time

Job summary

IHG Hotels & Resorts is seeking a data-driven Marketing Analytics professional in the Philippines to analyze campaign and audience performance and generate actionable insights for optimization.

You will execute database marketing across inbound, outbound, and paid media aligned with global and regional goals, support planning and tracking, and drive test-and-learn initiatives while ensuring data quality and privacy compliance.

Qualifications

• Bachelor's or Master’s degree in Marketing Sciences or a related discipline, or equivalent work experience.
• 2–5 years of experience with a strong emphasis on business and marketing analytics.
• Preferred experience in CRM and multi-channel marketing.
• Travel or hospitality industry marketing environments experience is a plus.

Responsibilities

• Analyzes campaign and audience performance data to generate actionable insights.
• Execute database marketing strategies across inbound, outbound, and paid media channels.
• Support campaign planning, audience development, execution, tracking, and ad-hoc requests.
• Design, execute, and document test-and-learn initiatives and analyze results.
• Ensure data quality, governance, and adherence to privacy requirements.

Skills

Marketing analytics

Education

Bachelor's or Master’s degree in Marketing Sciences

Tools

CRM

Job description

IHG Hotels & Resorts is seeking a data-driven Marketing Analytics professional in the Philippines to analyze campaign and audience performance and generate actionable insights for optimization.

You will execute database marketing across inbound, outbound, and paid media aligned with global and regional goals, support planning and tracking, and drive test-and-learn initiatives while ensuring data quality and privacy compliance.