Brand Strategy Lead - Pharma & Healthcare

IQVIA; Manila; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

IQVIA in the Philippines seeks a Marketing Manager to develop and execute brand strategies, engage with HCPs and stakeholders, and oversee integrated campaigns across digital, print and events. You will drive brand analytics and lifecycle management to strengthen market position.

The role requires collaboration across sales, medical, regulatory and market access, with a strong customer focus and data-driven decision making to optimize performance and ROI.

Qualifications

• Bachelor’s degree in marketing, medical bioscience, biotechnology, pharmacy or related field is required.
• Proven analytical skills and ability to translate data into actionable insights.
• Experience with digital marketing tools and CRM platforms.
• Strong communication and cross-functional collaboration abilities.

Responsibilities

• Develop and execute brand strategies and campaigns across multiple channels.
• Engage with healthcare professionals and stakeholders to gather market insights.
• Monitor KPIs and optimize campaigns for ROI and performance.
• Collaborate with sales, medical, regulatory and market access teams.

Skills

Analytics

Digital marketing

CRM systems

MS Office

Communication

Project management

Education

Bachelor’s degree in Marketing, Medical Bioscience, Biotechnology, Pharmacy or related field

Tools

CRM systems

Microsoft Office

Job description

IQVIA in the Philippines seeks a Marketing Manager to develop and execute brand strategies, engage with HCPs and stakeholders, and oversee integrated campaigns across digital, print and events. You will drive brand analytics and lifecycle management to strengthen market position.

The role requires collaboration across sales, medical, regulatory and market access, with a strong customer focus and data-driven decision making to optimize performance and ROI.