Brand Strategy Lead – FMCG & Beverages

Asia Brewery Incorporated; Makati; Sur place; PHP 800 000 - 1 200 000; Plein temps

Résumé du poste

Asia Brewery Incorporated in Makati is seeking a Brand Manager to lead the brand P&L, portfolio strategy, and movement in the beverage category. You will work with Management to forecast volume, secure budgets, and drive market performance.

The role requires 2+ years in FMCG brands, strong communication, and project management skills. You will collaborate with sales, trade marketing, and external partners to execute strategic campaigns and grow brand share.

Qualifications

• Must have a degree in Marketing or Business Administration.
• With at least 2 years experience handling FMCG brands (preferably beverage).
• Possesses good organizational and project management skills.
• Excellent oral and written communication skills.

Responsabilités

• Manage Brand P&L and portfolio strategy.
• Coordinate business processes including qualifying, packaging, pricing, budgeting with management.
• Analyze sales performance and market conditions to boost competitiveness.
• Lead product positioning and strategies, manage logistics, market share and profitability with teams.
• Identify and launch business-building programs and products for the portfolio.
• Collaborate with sales to develop programs aligning with market plans and build stakeholder relationships.
• Conceptualize strategic initiatives and campaign details.
• Implement projects and execute strategies with cross-functional teams.

Connaissances

Brand management

Portfolio strategy

Stakeholder management

Communication

Formation

Marketing or Business Administration degree

Description du poste

Asia Brewery Incorporated in Makati is seeking a Brand Manager to lead the brand P&L, portfolio strategy, and movement in the beverage category. You will work with Management to forecast volume, secure budgets, and drive market performance.

The role requires 2+ years in FMCG brands, strong communication, and project management skills. You will collaborate with sales, trade marketing, and external partners to execute strategic campaigns and grow brand share.