Brand Portfolio Strategy Lead

Rebisco; Pasig; On-site; PHP 3,000,000 - 6,000,000; Full time

Job summary

Rebisco is seeking a Marketing Portfolio Manager to oversee the entire brand collection as a cohesive portfolio rather than individual brands. You will act as the traffic controller for brand architecture across 11 Business Units, ensuring proper market positioning and synergy toward company goals.

The role requires building governance programs, driving data-driven decisions, and coordinating with cross-functional teams to allocate multi-million budgets across units.

Qualifications

• Minimum of 10 years in marketing and brand management in FMCG.
• Track record in end-to-end marketing execution and brand launches.
• Experience with multi-brand portfolio management and consumer insights.

Responsibilities

• Provide strategic oversight of the organization's brand collection as a cohesive portfolio across 11 Business Units.
• Ensure correct market positioning of all brands and avoid cannibalization.
• Lead brand portfolio strategy, governance, and data-driven portfolio decision-making.
• Collaborate with cross-functional teams to align branding with broader company goals.

Skills

Brand management

Marketing strategy

Portfolio management

Brand governance

Brand architecture

Category management

Project management

Data analytics

Decision making

Job description

Rebisco is seeking a Marketing Portfolio Manager to oversee the entire brand collection as a cohesive portfolio rather than individual brands. You will act as the traffic controller for brand architecture across 11 Business Units, ensuring proper market positioning and synergy toward company goals.

The role requires building governance programs, driving data-driven decisions, and coordinating with cross-functional teams to allocate multi-million budgets across units.