Brand Marketing & Partnerships Strategist

Gingersnaps Philippines; Pasig; On-site; PHP 279,000 - 469,000; Full time

Job summary

Gingersnaps Philippines is seeking a Marketing Officer to execute brand strategies that raise awareness, drive traffic, and boost sales online and offline. You will manage mall mileage, partnerships, campaigns, content, and influencer collaborations.

Proven skills in social media, copywriting, and analytics are essential to deliver impactful results. Responsibilities include coordinating with mall marketing teams, planning campaigns across digital and in-store channels, and producing on-brand

Qualifications

• Bachelors degree in Marketing, Communications, Multimedia Arts, or related field.
• 2-3 years of experience in social media management, copywriting, or digital marketing.
• Strong writing skills with the ability to adapt tone for different brands.
• Familiarity with social media platforms, analytics tools, and content scheduling platforms.
• Creative thinker with a good eye for visuals, trends, and storytelling.
• Strong personality, confident in sharing ideas and working in a fast-paced environment.
• Basic photo/video editing skills are a plus.
• Knowledge of email marketing tools (e.g., Mailchimp, Klaviyo, or similar) is an advantage.
• Experience in mall coordination, marketing mileage tracking, or event support is a plus.

Responsibilities

• Coordinate mall mileage programs (LED ads, static placements, mall e-newsletters, in-mmall events).
• Identify and onboard influencers aligned with brand and campaigns; brief and monitor outputs.
• Plan, produce, and implement marketing campaigns across digital, in-store, and mall platforms.
• Review social media performance reports and suggest optimizations based on analytics.
• Help conceptualize promotions and launches, coordinating with Sales, E-commerce, and Merchandising.
• Maintain the brand marketing calendar and campaign tracker; monitor budgets and monthly reports.
• Support content creation and curation across platforms; ensure brand tone and visual identity.
• Craft clear, on-brand copy for campaigns, promos, events, and communications.
• Propose and assist brand-led events; provide post-event insights.

Skills

Social media management

Copywriting

Digital marketing

Content scheduling

Analytics

Email marketing

Photo/video editing

Mall coordination

Education

Bachelors degree in Marketing

Tools

Mailchimp

Klaviyo

Analytics tools

CMS / content platforms

Job description

Gingersnaps Philippines is seeking a Marketing Officer to execute brand strategies that raise awareness, drive traffic, and boost sales online and offline. You will manage mall mileage, partnerships, campaigns, content, and influencer collaborations.

Proven skills in social media, copywriting, and analytics are essential to deliver impactful results. Responsibilities include coordinating with mall marketing teams, planning campaigns across digital and in-store channels, and producing on-brand