Brand Marketing Lead: Local Store Campaigns & Content

Cabalen Group; Lipa; On-site; PHP 558,000 - 781,000; Full time

Job summary

Cabalen Group is seeking a Marketing professional to plan and execute systemwide marketing activities across media channels, including PR, digital, social media, content marketing, branding, and after-sales marketing.

The role requires collaboration with the Marketing Manager and Operations Director to understand brand requirements, assist in budget preparation and monitoring, and support the rollout of group marketing strategies while overseeing brand operations.

Responsibilities

• Plan and create system wide marketing activities for the assigned brands on multi media channels, including PR and communications, advertisement, digital on social media and content marketing, branding, customer care and after sales marketing.
• Liaise and collaborate with the Marketing Manager and Operations Director to understand the brands marketing requirements.
• Liaise with Group Marketing Manager to prepare brand budget and monitor expenses.
• Assist in the Development and implementation of the systemwide marketing strategies set by the Group Marketing Manager.
• Assist in overseeing the systemwide operations of the brands.
• Build relationships with media influencers and stakeholders to raise brand awareness.
• Create and execute content marketing and prepare the content calendar for the brand assigned.
• Develop and oversee branding guidelines for the assigned brands.
• Track the customer care after sales experience of the assigned brands.
• Work closely with the CSR handling brand reservations and complaints and ensure adherence to the digital playbook guideline.

Job description

Cabalen Group is seeking a Marketing professional to plan and execute systemwide marketing activities across media channels, including PR, digital, social media, content marketing, branding, and after-sales marketing.

The role requires collaboration with the Marketing Manager and Operations Director to understand brand requirements, assist in budget preparation and monitoring, and support the rollout of group marketing strategies while overseeing brand operations.