Brand Marketing & Guest Experience Coordinator

Cabalen Group; San Fernando; On-site; PHP 446,000 - 781,000; Full time

Job summary

Cabalen Group is seeking a marketing professional to plan and execute systemwide marketing activities across media channels, including social media, PR, and content marketing. You will work with the Marketing Manager and Operations Director to understand brand needs and help develop budgeting and branding guidelines.

The role involves creating content calendars, coordinating with the Group Marketing Manager, and tracking customer care post-purchase to ensure consistent brand experiences.

Qualifications

• Plan and create system wide marketing activities across media channels, including PR, communications, and advertising.
• Collaborate with Marketing Manager and Operations Director to understand brands' marketing requirements.
• Prepare brand budget and monitor expenses with Group Marketing Manager.
• Develop and implement systemwide marketing strategies set by the Group Marketing Manager.
• Oversee branding guidelines and ensure they are followed.
• Track after-sales customer care experience for the assigned brands.
• Build relationships with media influencers and stakeholders to raise brand awareness.
• Create and execute content calendars for the brand assignments.

Responsibilities

• Plan and execute systemwide marketing activities across all media channels as assigned.
• Collaborate with Marketing Manager and Operations Director to define brand marketing requirements.
• Develop content calendars and oversee content marketing execution.
• Monitor brand budget and report expenses to Group Marketing Manager.
• Foster relationships with media and influencers to enhance brand visibility.

Skills

Marketing planning

Brand management

Content marketing

Social media marketing

Public relations

Budget monitoring

Job description

Cabalen Group is seeking a marketing professional to plan and execute systemwide marketing activities across media channels, including social media, PR, and content marketing. You will work with the Marketing Manager and Operations Director to understand brand needs and help develop budgeting and branding guidelines.

The role involves creating content calendars, coordinating with the Group Marketing Manager, and tracking customer care post-purchase to ensure consistent brand experiences.