Brand Manager: AI-Driven Growth & Retail Activation

Tao Foods Company Inc.; Pasig; On-site; PHP 600,000 - 1,000,000; Full time

Benefits offered by this job

Life Insurance

HMO

Job summary

Tao Foods Company Inc. is seeking a Brand Manager in Pasig on a full-time, on-site basis. The role requires 3–5 years of brand management experience, preferably in FMCG or the food industry, with strong digital marketing and retail activation skills.

You will lead brand strategies, oversee campaigns, and coordinate with sales, ops, and agencies to ensure consistent brand standards across all touchpoints. Proficiency in AI tools and analytics is a plus.

Qualifications

• Graduate of Marketing, Business Management, or related field.
• 3–5 years of experience in brand management, preferably in FMCG or food industry.
• Experience in retail execution, brand activations, and kiosk/franchise development.
• Strong background in digital marketing and social media management.
• Knowledgeable in Kantar, Nielsen, or NIQ research tools.
• Social media savvy and familiar with AI tools and digital platforms.
• Excellent communication, presentation, and project management skills.
• Creative, strategic, and results-driven.
• Proficient in Microsoft Office and marketing analytics tools.

Responsibilities

• Develop and execute brand strategies aligned with company objectives and market trends.
• Manage overall brand performance, ensuring consistency across all marketing channels.
• Plan and implement marketing campaigns, promotions, and brand activations.
• Oversee retail execution, merchandising initiatives, and kiosk/franchise branding activities.
• Monitor and analyze market trends, competitor activities, and consumer insights using research tools such as Kantar, Nielsen, or NIQ.
• Handle social media platforms, digital campaigns, and online community engagement.
• Collaborate with sales, operations, creatives, and external agencies for campaign execution.
• Track marketing performance metrics and prepare reports and recommendations for management.
• Ensure proper implementation of brand guidelines across all materials and touchpoints.
• Explore innovative marketing strategies using AI tools and emerging digital platforms to strengthen brand presence and consumer engagement.

Skills

Brand management

Digital marketing

Social media management

Campaign planning

Communication skills

Project management

Education

Marketing / Business Management degree

Tools

Kantar

Nielsen

NIQ

Job description

Tao Foods Company Inc. is seeking a Brand Manager in Pasig on a full-time, on-site basis. The role requires 3–5 years of brand management experience, preferably in FMCG or the food industry, with strong digital marketing and retail activation skills.

You will lead brand strategies, oversee campaigns, and coordinate with sales, ops, and agencies to ensure consistent brand standards across all touchpoints. Proficiency in AI tools and analytics is a plus.