Brand Manager

Focus Global Inc; Taguig; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Focus Global, Inc. in Manila seeks a Brand Manager to lead portfolio development and drive initiatives across Brand Building, Market Penetration, and Business Growth.

You will head the brand management team, coordinate with foreign principals, and ensure strategy alignment through rigorous market analysis and performance review. The role requires hands-on leadership, strong communication, and a data-informed approach.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience in brand management and marketing strategy.
• Strong communication and data-driven decision making.

Responsibilities

• Marketing program management: identifying, implementing, and evaluating marketing programs and plans.
• Brand performance analysis: reviewing brand performance in relation to business goals and sales achievements.
• Operational Functions: executing merchandising and inventory-level monitoring.
• Foreign Principal Coordination: coordinating effectively with foreign principals to ensure brand strategy alignment.
• Market Research and Analysis: conducting market research and analyzing consumer behavior when applicable.
• Product Training Facilitation: conducting product trainings for sales and support teams.

Skills

Brand management

Marketing strategy

Market research

Data-driven

Communication

Education

Bachelor's degree in Marketing

Tools

Google Data Studio

Docs

Sheets

Slack

Asana

Xero

Job description

The Brand Manager shall be responsible for the overall development of the portfolio of the assigned brand and shall lead the brand management team in the conceptualization and execution of all initiatives related to Brand Building, Market Penetration, and Business Growth.

Key Responsibilities

• Marketing Program Management: Identifying, implementing, and evaluating marketing programs and plans.
• Brand Performance Analysis: Reviewing brand performance in relation to business goals and sales achievements.
• Operational Functions: Executing operational tasks such as merchandising and inventory-level monitoring.
• Foreign Principal Coordination: Coordinating effectively with foreign principals to ensure brand strategy alignment.
• Market Research and Analysis: Conducting market research and analyzing consumer behavior when applicable.
• Product Training Facilitation: Conducting product trainings for sales and support teams.

You Are an Ideal Candidate if You Are

• Entrepreneurial: We are a team that is nimble and quick to adapt. There will be minimal to no hand-holding - this environment is perfect for someone who is independent, self-driven, and looking for growth opportunities.
• An excellent communicator: We speak quickly and act quickly. Say it. Mean it. Do it.
• Comfortable giving and receiving feedback: We believe in radical candor. Everyone is empowered to speak their mind and constantly share feedback.
• Love adopting new technology and software tools (e.g., Google Data Studio, Docs, Sheets, Slack, Asana, Xero, etc.): We love using new tools that make our work more efficient.
• Data-driven: We love numbers and data. We make decisions using data.
• Customer-centric: We do whatever it takes to satisfy our customers.

As a Brand Manager in Focus Global, Inc., you will have the chance to:

• Share your Brand Management skills as you support the company in developing and implementing strategic marketing and business plans.
• Work with world-class brands that are identified as international leaders in the innovation and marketing of products.
• Expand your network as you deal with accomplished marketing professionals and service providers in the industry.
• Experience all-expense-paid local and international training.