Brand Manager

Aice Brands Ice Cream Philippines Inc.; Taguig; On-site; PHP 558,000 - 781,200; Full time

Benefits offered by this job

Performance Bonus

Holiday Gifts

13th Month Pay

HMO

Company Social Events

Job Training

Bereavement Leave

Maternity & Paternity Leave

Job summary

A leading ice cream company is seeking a Brand Manager in Taguig, Philippines. The ideal candidate will have 3-5 years of experience in brand management within the FMCG sector. Responsibilities include conducting market research, developing branding strategies, and leading marketing campaigns. Additional qualifications include a Bachelor's degree in Marketing or Business Administration and a strong understanding of both digital and traditional marketing strategies. Competitive benefits and performance bonuses are offered.

Qualifications

• 3–5+ years of experience in brand management, product management, or trade/consumer marketing.
• Proven track record in brand building, product launches, and market share growth.
• Experience working with sales, trade marketing, and advertising agencies.

Responsibilities

• Understand customer needs and pursue new brand awareness and marketing opportunities.
• Plan and execute brand strategy and promotional activities.
• Lead marketing team through campaigns.

Skills

Brand management

Market analysis

Project management

Leadership

Digital marketing

Communication skills

Education

Bachelor's degree in Marketing or Business Administration

MBA or Master's in Marketing (preferred)

Job description

On-site - Taguig 3-5 Yrs Exp Bachelor Full-time

Job Description

Employee Recognition and Rewards

Performance Bonus, Holiday Gifts

Government Mandated Benefits

13th Month Pay

Insurance Health & Wellness

HMO

Others

Company Social Events

Professional Development

Job Training

Bereavement Leave, Maternity & Paternity Leave

Market Analysis

• Proactively understand customer needs and pursue new brand awareness and marketing opportunities.
• Conduct regular market research involving direct and indirect competitors, industry and market trends, and consumer behavior.
• Analyze market trends and the behavior of competitors and consumers.
• Anticipate and remain up-to-date with developing market trends and industry trends to maintain resonance with its customers.

Target Market Identification

• Identify the bullseye target market based on analysis of the brand and products.
• Describe the target market's demographic, psychographic, and behavioral or financial profile to be able to create the correct brand strategy and executions.
• Analyze the competitor's target market vis‑à‑vis the brand's target market.
• Define brand strategy and roadmap based on market analysis and target market identification.
• Identify the brand's positioning, ensuring its competitive advantage among its competitors and the industry.
• Analyze the appropriate media mix strategy of the brand, ensuring resonance and usage of the target market.
• Define and manage the brand communication strategy using a variety of media.
• Evaluate the appropriate strategy based on the identification of 4Ps (Product, Price, Place, Promotion).

Branding and Communication Management

• Responsible for planning and executing the brand strategy, guidelines, promotional activities, and marketing campaigns, to establish and maintain product branding.
• Maintain brand integrity, compliance, and raise brand awareness.
• Own the development and messaging of the brand narrative.
• Translate brand elements into plans and go-to-market strategies.
• Measure and report performance of all marketing campaigns, and assess ROI / KPIs.
• Collect, interpret, and review brand development information.

Leadership

• Providing guidance and leadership to the brand team.
• Lead marketing team members through campaigns.

Reports Submission

Competitive Landscape – monthly

• Accomplishment Report - as needed
• Post Evaluation Report for campaigns - as needed
• Additional Administrative Functions
• Assist in other fields that may require it from time to time.
• Report to management and stakeholders, and provide advice regarding future brand activities and plans.
• Reviewing, monitoring, and managing campaign budgets.
• Establish and develop relations with other department heads, clients, customers, auditors, government, media, and external partners.
• Bachelor’s degree in Marketing, Business Administration, or related field
• MBA or Master’s in Marketing (preferred but not always required)
• 3–5+ years of experience in brand management, product management, or trade/consumer marketing (FMCG industry strongly preferred)
• Proven track record in brand building, product launches, and market share growth
• Experience in working with sales, trade marketing, and advertising agencies
• Strategic Thinking – ability to craft and execute brand strategies
• Market Analysis – strong grasp of consumer insights, category trends, and competitor analysis
• Project Management – capable of handling multiple campaigns and product launches simultaneously
• Leadership & Collaboration – works effectively with cross-functional teams (sales, R&D, trade, supply chain)
• Financial Acumen – budget management, pricing strategies, and P&L responsibility
• Digital & Traditional Marketing – understanding of both online and offline brand-building tools
• Communication Skills – strong presentation, negotiation, and interpersonal skills
• Willingness to travel for market visits, trade checks, and activation events
• Creativity and an innovative mindset
• Strong analytical and problem-solving skills

Working Location

17th Floor Unit1702-1703, One World Place BGC. Unit 2701, One World Place, 1631 32nd St, Taguig, 1630 Metro Manila, Philippines