Brand Growth Marketing Manager

Nails Glow- Head Office; Manila; On-site; PHP 900,000 - 1,400,000; Full time

Job summary

Nail Dot Glow in Manila seeks a Marketing Manager to lead strategy, brand management, and digital campaigns across all branches. The role drives promotions, partnerships, social media, and franchise marketing while ensuring brand consistency and measurable growth.

You will oversee a marketing team, manage campaigns, monitor KPIs, and collaborate with stakeholders to enhance customer experience and loyalty.

Qualifications

• Bachelor's degree in marketing or related field.
• 3-5 years of marketing experience, with 2 years in supervision.
• Experience in beauty/retail/hospitality is a plus.
• Strong leadership, communication, and project management skills.
• Proficient in Microsoft Office and digital marketing tools.

Responsibilities

• Develop annual and monthly marketing plans aligned with company goals.
• Create campaigns to boost branch sales, customer acquisition, and retention.
• Analyze market trends, competitors, and customer behavior.
• Maintain brand guidelines across all materials and channels.
• Oversee digital marketing, social media, and paid campaigns.
• Plan loyalty programs and customer engagement initiatives.
• Coordinate partnerships, events, and franchise marketing.
• Track KPIs and prepare monthly performance reports.
• Lead and coach the marketing team and manage the budget.

Skills

Strategic Marketing Planning

Brand Management

Digital Marketing

Social Media Management

Content Planning

Marketing Analytics

Budget Management

Event Management

Partnership Development

Leadership & People Management

Negotiation Skills

Customer Relationship Management (CRM)

Education

Bachelor's Degree in Marketing, Business Administration, Communications, Advertising, or a related field

Tools

Microsoft Office

Digital Marketing Platforms

Job description

Nail Dot Glow in Manila seeks a Marketing Manager to lead strategy, brand management, and digital campaigns across all branches. The role drives promotions, partnerships, social media, and franchise marketing while ensuring brand consistency and measurable growth.

You will oversee a marketing team, manage campaigns, monitor KPIs, and collaborate with stakeholders to enhance customer experience and loyalty.