Brand Growth & Innovation Director

The Coca-Cola Company; Taguig; On-site; PHP 1,800,000 - 2,800,000; Full time

Job summary

The Coca-Cola Company is seeking a Category Lead focused on developing brand growth, creative and innovation strategies to drive sustainable business growth in the Philippines. The role partners with Global Category Lead and OU Category Lead to align high-level brand strategy with local insights.

Responsibilities include shaping market calendars, overseeing IMX campaigns, and coordinating with local teams and bottling partners to execute growth initiatives.

Qualifications

• Significant marketing and leadership experience (10 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership.
• Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy.
• Led cross-functional marketing initiatives and teams.

Responsibilities

• Provides input on high-level category agenda and global brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation) based on local consumer insights.
• Recommends 3-year country projects and 2-year IMX campaigns to country Mktg Lead.
• IMX campaigns and Innovation projects: Develop briefs, oversees creation and pre-testing and approves final project bundle.
• Defines brand calendar at market level, allocating DME to activity types.
• Supports development of channels and in-store execution plans, supporting bottling partners and customers.

Skills

Marketing leadership

Brand strategy

Analytics

P&L ownership

Innovation

Job description

The Coca-Cola Company is seeking a Category Lead focused on developing brand growth, creative and innovation strategies to drive sustainable business growth in the Philippines. The role partners with Global Category Lead and OU Category Lead to align high-level brand strategy with local insights.

Responsibilities include shaping market calendars, overseeing IMX campaigns, and coordinating with local teams and bottling partners to execute growth initiatives.