Brand Architect & Strategy Lead — Remote & Flexible

Gomining; España; Hybrid; PHP 7,519,000 - 11,278,000; Full time

Benefits offered by this job

Professional growth stipend

Remote or hybrid work

Paid leave and holidays

Recognition program

Global team retreats

Job summary

GoMining is seeking a Brand Director to own the brand end to end: strategy, creative direction, content and community. You will pair with a Consumer Research Manager to define the baseline and measure the brand against it.

This is a builder’s role for a fast-growing brand. You will define the brand platform, architecture and tone across markets, lead 360 campaigns, manage agencies and budgets, and report KPIs within the marketing OKR cycle.

Qualifications

• 8+ years in brand, strategy or marketing.
• Director-level experience with team ownership.
• Strong consumer brand background and growth mindset.
• Ability to direct designers/writers and articulate rationale.

Responsibilities

• Own and develop the brand platform and architecture.
• Lead 360 campaigns and partnerships across markets.
• Manage brand agencies, external partners and budgets.
• Define brand KPIs and report into the marketing OKR cycle.
• Drive content and community strategy across channels and languages.

Skills

Brand strategy

Creative direction

Content strategy

Community management

Partnerships & sponsorships

Agency management

Budget management

Fluent English

Team leadership

Research collaboration

Job description

GoMining is seeking a Brand Director to own the brand end to end: strategy, creative direction, content and community. You will pair with a Consumer Research Manager to define the baseline and measure the brand against it.

This is a builder’s role for a fast-growing brand. You will define the brand platform, architecture and tone across markets, lead 360 campaigns, manage agencies and budgets, and report KPIs within the marketing OKR cycle.