BI Analyst Leader

Coins.ph; Taguig; On-site; PHP 781,200 - 1,004,400; Full time

Job summary

A leading crypto brand in the Philippines is seeking an experienced Business Analyst to lead performance analysis across various products. This role requires a Bachelor's or Master's degree and over 5 years of relevant experience in business analysis, especially in Internet and cross-border sectors. The successful candidate will collaborate with multiple teams to derive insights and build dashboards. Proficiency in data analysis tools like SQL and Excel is essential, along with exceptional English communication skills. This position offers the opportunity to impact customer experience and contribute to scalable growth.

Qualifications

• 5+ years of experience in business analysis or strategic analytics.
• 3+ years focused on Internet/cross-border products.
• Exceptional English communication skills.

Responsibilities

• Lead business performance analysis across products.
• Collaborate with teams to extract actionable insights.
• Build and maintain dashboards and reports.
• Track and analyze KPIs across user funnels.
• Conduct competitive analysis and market research.
• Serve as a strategic partner helping validate ideas.
• Design and evaluate A/B tests and pricing models.
• Communicate findings and proposals clearly.

Skills

Business analysis

Data analysis

Cross-border product understanding

SQL

Excel

Tableau

Power BI

Python/R

Education

Bachelor’s or Master’s degree in Business, Finance, Data Science, Engineering, or related field

Tools

SQL

Excel

Tableau

Power BI

Looker

Job description

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

WHAT YOU WILL DO

• Lead business performance analysis across products, such as cross-border payments, wallets, trading or infrastructure services.
• Collaborate with Product, Operations, and Growth teams to extract actionable insights that improve user acquisition, engagement, and retention.
• Build and maintain dashboards, data models, and reports to support business reviews and strategic planning.
• Track and analyze KPIs across user funnels, transaction behavior, market activity, and product usage.
• Conduct competitive analysis and market research within the cross-border space to identify trends and innovation opportunities.
• Serve as a strategic partner, helping product and business teams validate ideas with data and recommend initiatives based on performance metrics.
• Design and evaluate A/B tests, pricing models, and customer segmentation strategies.
• Clearly communicate findings and strategy proposals to stakeholders in fluent English, both verbally and in writing.

REQUIREMENTS

• Bachelor’s or Master’s degree in Business, Finance, Data Science, Engineering, or related field.
• 5+ years of experience in business analysis or strategic analytics, with at least 3 years focused on Internet/cross-border products.
• Strong understanding of cross-border product models.
• Proficient in data analysis tools: SQL, Excel, and data visualization platforms such as Tableau, Power BI, or Looker.
• Experience with Python/R for modeling or statistical analysis is a plus.
• Exceptional English communication skills, with the ability to simplify complex data for executive decision-making.
• Comfortable operating in fast-paced, ambiguous, or decentralized work environments.
• Demonstrated experience working cross-functionally with product, engineering, and marketing teams.

Join the Coins Team Now!

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.