BI Analyst Leader

Coins.ph; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Medium is seeking a Business Analyst to lead performance analysis across various crypto products in Metro Manila. The ideal candidate will collaborate with Product, Operations, and Growth teams to provide insights and support strategic planning through data analysis.

With a Bachelor’s or Master’s degree in a relevant field and 2-5 years of experience, you will communicate findings effectively to stakeholders and help drive impactful initiatives. Join Coins and be part of a fast-growing organization!

Qualifications

• 2-5+ years of experience in business analysis or strategic analytics.
• Experience focused on Internet/cross-border products.
• Strong understanding of cross-border product models.

Responsibilities

• Lead business performance analysis across products.
• Collaborate with teams to extract actionable insights.
• Build and maintain dashboards, data models, and reports.
• Track KPIs across user funnels and transaction behavior.
• Conduct competitive analysis and identify trends.
• Help teams validate ideas with data.
• Design A/B tests and customer segmentation strategies.
• Communicate findings to stakeholders in English.

Skills

Business analysis

Data analysis

SQL

Excel

Data visualization

Python/R

English communication

Education

Bachelor's or Master's degree in Business, Finance, Data Science, Engineering, or related field

Tools

Tableau

Power BI

Looker

Job description

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

Responsibilities

• Lead business performance analysis across products, such as cross-border payments, wallets, trading or infrastructure services.
• Collaborate with Product, Operations, and Growth teams to extract actionable insights that improve user acquisition, engagement, and retention.
• Build and maintain dashboards, data models, and reports to support business reviews and strategic planning.
• Track and analyze KPIs across user funnels, transaction behavior, market activity, and product usage.
• Conduct competitive analysis and market research within the cross-border space to identify trends and innovation opportunities.
• Serve as a strategic partner, helping product and business teams validate ideas with data and recommend initiatives based on performance metrics.
• Design and evaluate A/B tests, pricing models, and customer segmentation strategies.
• Clearly communicate findings and strategy proposals to stakeholders in fluent English, both verbally and in writing.

Requirements

• Bachelor’s or Master’s degree in Business, Finance, Data Science, Engineering, or related field.
• 2-5+ years of experience in business analysis or strategic analytics, with at least 3 years focused on Internet/cross-border products.
• Strong understanding of cross-border product models.
• Proficient in data analysis tools: SQL, Excel, and data visualization platforms such as Tableau, Power BI, or Looker.
• Experience with Python/R for modeling or statistical analysis is a plus.
• Exceptional English communication skills, with the ability to simplify complex data for executive decision-making.
• Comfortable operating in fast-paced, ambiguous, or decentralized work environments.
• Demonstrated experience working cross-functionally with product, engineering, and marketing teams.

Join the Coins Team Now!

Meaningful Collaborations

The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth

Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas

Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.