Beverages Brand Manager: Lead 360 Campaigns & Launches

80Twenty LLC; Contract; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

80Twenty LLC is recruiting a contract Brand Manager for a globally recognized quick service brand, to cover a maternity leave for approximately six months in the Beverages marketing team.

The role leads integrated marketing across paid, owned, and earned channels, manages agency partners, and aligns cross-functional stakeholders. You will own programs end to end and hit the ground running from day one.

Qualifications

• 8+ years of relevant experience in Brand/Product marketing or strategic planning.
• 3+ years in a management or leadership role.
• Proven ability to build and execute multi-channel brand strategies.
• Experience leading cross-functional teams and agency partners.
• Strong ability to translate performance data into recommendations.
• Excellent project management and ability to handle multiple workstreams.
• Clear communicator able to influence senior stakeholders.
• BA required; business or marketing degree preferred.
• CPG or QSR background preferred.
• Experience in multi-channel retail or franchised environments is a plus.

Responsibilities

• Own and lead integrated 360 marketing strategy and execution across paid, owned, and earned channels for the beverages sub-brand, including merchandise, point of purchase, local store marketing, and experiential activations.
• Lead launch readiness for multiple grand openings, building on established launch plans to drive local market activation and successful store openings.
• Build and execute marketing strategy for a high-visibility flagship store opening.
• Support a sub-brand media test program including execution, performance assessment, and next-step strategy recommendations.
• Drive cross-functional alignment across internal teams and agency partners spanning menu, digital, app, third-party delivery, social, print, and digital menu boards.
• Support deck development and cross-functional coordination for senior leadership alignment meetings and franchisee communications.
• Manage agency relationships and hold partners accountable to timelines, deliverables, and brand standards.
• Develop, track, and report on marketing KPIs to demonstrate program performance and inform strategy.

Skills

Brand Marketing

Cross-functional Leadership

Strategic Planning

Agency Management

KPI Tracking

Multi-channel Campaigns

Education

Bachelor's degree in Business or Marketing

Tools

Marketing Analytics Platforms

Job description

80Twenty LLC is recruiting a contract Brand Manager for a globally recognized quick service brand, to cover a maternity leave for approximately six months in the Beverages marketing team.

The role leads integrated marketing across paid, owned, and earned channels, manages agency partners, and aligns cross-functional stakeholders. You will own programs end to end and hit the ground running from day one.