AVP Growth & Digital Marketing — Data-Driven Brand Builder

STARBREAKER CORP; Makati; Vor Ort; PHP 3.200.000 - 5.200.000; Vollzeit

Zusammenfassung

PICKUP COFFEE in the Philippines is seeking an AVP, Growth & Digital Marketing to own digital marketing plans, media spend, loyalty execution, and customer data strategy. You will lead the CDP efforts, select tools, and drive data-driven decisions across app and online channels.

You will partner with brand, product and operations to optimize acquisition, retention and CLV, while managing margins and experimentation-driven growth.

Qualifikationen

• 10+ years in digital marketing, growth, CRM or analytics, with at least 4 years leading teams.
• Proven ownership of a media budget with CAC, ROAS and retention results.
• Hands-on experience with CDP/CRM and marketing automation tools and vendor evaluation.
• Experience migrating or consolidating a martech stack including POS/app/data integrations.
• Strong in experimentation: incremental analyses, holdouts, CLV and cohort analyses.
• Bachelor's degree in Marketing/Business/Analytics; MBA a plus.

Aufgaben

• Own the digital marketing plan and calendar for app and online channels, aligned to the AOP.
• Manage the digital media budget; optimize spend by CAC, ROAS and payback.
• Lead CDP engagement end-to-end: requirements, vendor eval, terms and implementation.
• Define martech stack strategy with clear cost, capability and margin impact.
• Own customer acquisition targets, CAC and first-order to repeat funnel optimization.
• Lead retention and loyalty programs; drive lifecycle journeys and program changes.
• Ensure compliance, data privacy, and real-time data linkages across systems.
• Report performance and spend to CSO, Group Head and Global Managing Director.

Kenntnisse

Digital marketing leadership

Growth analytics

Media budgeting

SQL

BI tools

Ausbildung

Bachelor's degree in Marketing/Business/Analytics

MBA a plus

Tools

Antsomi

Braze

Bloomreach

CleverTap

Netcore

Jobbeschreibung

PICKUP COFFEE in the Philippines is seeking an AVP, Growth & Digital Marketing to own digital marketing plans, media spend, loyalty execution, and customer data strategy. You will lead the CDP efforts, select tools, and drive data-driven decisions across app and online channels.

You will partner with brand, product and operations to optimize acquisition, retention and CLV, while managing margins and experimentation-driven growth.