Scriptmed, Inc. is seeking a highly motivated, results-driven, and experienced Associate Product Manager to join our growing team in San Juan City, Metro Manila.
As a pharmaceutical company specializing in medications for Chronic Kidney Disease (CKD), renal care, and related therapeutic areas, we are committed to improving patient outcomes by providing quality and accessible pharmaceutical products to Filipino patients.
The Associate Product Manager will play a key role in supporting the development, implementation, and evaluation of product marketing strategies to strengthen brand positioning, drive portfolio growth, and support business objectives.
The ideal candidate possesses a strong understanding of the Philippine pharmaceutical market, particularly in nephrology and related specialties, with the ability to translate market insights and clinical knowledge into effective marketing initiatives.
KEY RESPONSIBILITIES
1. Product Strategy & Brand Management
- Assist in developing and implementing annual product marketing plans aligned with company objectives.
- Support the strategic positioning, differentiation, and lifecycle management of assigned pharmaceutical products.
- Conduct market research, competitive analysis, and product performance assessments to identify growth opportunities.
- Monitor industry developments, treatment trends, and market dynamics, particularly in CKD, nephrology, urology, and related therapeutic areas.
- Support product launches, relaunches, promotional initiatives, and portfolio expansion strategies.
- Recommend marketing approaches based on market insights, customer needs, and business performance.
2. Sales & Business Development Support
- Collaborate closely with Regional Sales Managers (RSMs), Territory Representatives (TRs), and other departments to support sales objectives.
- Develop and conduct product knowledge training, detailing workshops, and scientific presentations for the sales team.
- Provide accurate product information and technical support to strengthen the sales team's understanding of assigned products.
- Assist in developing sales tools, product detailing materials, and competitive positioning strategies.
- Participate in hospital product presentations, formulary inclusion activities, and key account initiatives.
- Analyze sales performance and recommend appropriate marketing interventions to improve product penetration and market share.
3. Marketing & Promotional Activities
- Develop and coordinate the production of promotional materials, visual aids, product brochures, and other marketing collaterals.
- Ensure that all product communications and promotional activities comply with applicable Philippine Food and Drug Administration (FDA) regulations and relevant industry standards.
- Assist in planning and implementing marketing campaigns, product awareness initiatives, and healthcare professional engagement programs.
- Coordinate participation in medical conventions, scientific conferences, product presentations, and other industry-related events.
- Support professional engagement initiatives involving nephrologists, urologists, internists, and other relevant healthcare professionals.
- Collaborate with healthcare professionals and Key Opinion Leaders (KOLs) to support appropriate scientific education and product awareness initiatives.
4. Market Analysis, Inventory & Demand Forecasting
- Monitor market trends, product movement, sales performance, and competitive activities.
- Assist in preparing product demand forecasts based on historical sales data, market conditions, and planned promotional activities.
- Coordinate with Sales, Purchasing, and Supply Chain teams to support product availability and inventory planning.
- Monitor inventory levels, product shelf life, and potential stock-related concerns.
- Provide recommendations to minimize stock shortages, excess inventory, and product expiration risks.
5. Budget Management & Performance Reporting
- Assist in preparing and monitoring product marketing budgets to ensure efficient allocation of resources.
- Track product performance against sales targets, marketing objectives, and key performance indicators (KPIs).
- Evaluate the effectiveness of promotional campaigns, marketing activities, and product initiatives.
- Prepare regular sales analyses, market intelligence reports, and product performance presentations.
- Provide data-driven recommendations to support management decisions and continuous business improvement.
QUALIFICATIONS & REQUIREMENTS
Education
- Bachelor's degree in Pharmacy, Medical Technology, Biology, Nursing, Marketing, Business Administration, or a related field.
- A postgraduate degree in Business Administration, Marketing, or a related discipline is an advantage.
Professional Experience
- Minimum of 3–5 years of relevant experience in pharmaceutical product management, brand management, pharmaceutical sales and marketing, or related functions.
- Experience handling pharmaceutical products within nephrology, chronic kidney disease (CKD), urology, or related therapeutic areas is highly preferred.
- Experience in product launches, brand development, market analysis, and pharmaceutical marketing campaigns is an advantage.
- Familiarity with the Philippine pharmaceutical market, hospital accounts, healthcare professional engagement, and pharmaceutical distribution channels.
- Experience collaborating with pharmaceutical sales teams and supporting field marketing activities.
- Strong analytical, strategic planning, and problem-solving skills.
- Excellent written and verbal communication, presentation, and interpersonal skills.
- Ability to interpret sales data, market research, and competitive intelligence to develop actionable recommendations.
- Working knowledge of pharmaceutical marketing practices, FDA regulations, and applicable ethical promotional standards in the Philippines.
- Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
- Strong organizational and project management skills with the ability to handle multiple priorities and meet deadlines.
- Ability to collaborate effectively with cross-functional teams and external stakeholders.
- Self-motivated, detail-oriented, adaptable, and results-driven.