Assistant Brand Manager

Nestlé; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

Nestlé Philippines is seeking an Assistant Brand Manager to support the Brand Manager in building and growing one of Nestlé's brands. You will translate consumer insights into brand plans, manage marketing campaigns from concept to launch, and monitor performance to grow volume, share, and brand equity.

In this role you accelerate brand performance by executing high-impact activities and leading cross-functional teams through product renovations and campaigns, ensuring flawless execution and

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 2–4 years of brand management in FMCG.
• Experience in campaign execution and agency coordination.
• Able to analyze data and turn into insights (Nielsen/Kantar a plus).
• Strong project management and multitasking.
• Good communication and presentation with stakeholders.
• Creative, consumer-focused, and results-driven.

Responsibilities

• Accelerates brand performance by executing high-impact marketing activities and brand campaigns.
• Drive Brand Growth: Execute impactful brand campaigns and commercial activities.
• Lead Flawless Product Launches: Drive end-to-end renovations for successful market entries.
• Turn Insights into Action: Monitor consumer/trends and translate data into actionable plans.
• Build Brand Power: Implement marketing activities and consumer engagement programs to strengthen brand equity.
• Lead Operational Excellence: Anchor cross-functional teams through processes to ensure seamless execution and strong results.

Skills

Brand management

Campaign execution

Agency coordination

Data analysis

Project management

Stakeholder management

Communication

Education

Bachelor's degree in Marketing or related field

Job description

About The Role

The Assistant Brand Manager supports the Brand Manager in building and growing one of Nestlé's brands. You'll help turn consumer insights into brand plans, run marketing campaigns from start to finish, and track brand performance so the business can grow volume, share, and brand equity.

About The Role

The Assistant Brand Manager supports the Brand Manager in building and growing one of Nestlé's brands. You'll help turn consumer insights into brand plans, run marketing campaigns from start to finish, and track brand performance so the business can grow volume, share, and brand equity.

Main Purpose of the Job

Accelerates brand performance and delights consumers by executing high-impact marketing activities and brand campaigns.

• Drive Brand Growth: Execute impactful brand campaigns, and commercial activities that contribute directly to business growth.
• Lead Flawless Product Launches: Drive the end-to-end implementation of renovation projects to ensure successful market entries.
• Turn Insights into Action: Continuously monitor consumer and shopper trends, translating data into actionable plans that maintain and elevate brand preference.
• Build Brand Power: Implement targeted marketing activities and consumer engagement programs designed to strengthen long-term brand equity.
• Lead Operational Excellence: Anchor cross-functional teams through operational processes to ensure seamless execution and strong business results.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• 2–4 years of experience in brand management in FMCG
• Has handled campaign execution and agency coordination
• Comfortable analyzing data and turning it into insights (Nielsen/Kantar experience is a plus)
• Strong project management skills and able to handle several priorities at once
• Good communication and presentation skills, with strong stakeholder management
• Creative, curious about consumers, and focused on results