iGaming SEO Specialist: Growth, Audits & Backlinks

Manila Recruitment Limited; Philippines; Remote; PHP 600,000 - 900,000; Full time

Job summary

Manila Recruitment Limited is seeking an experienced SEO Specialist to drive organic growth in the Philippine market, leveraging iGaming expertise and data-driven strategies. You will identify keyword opportunities, optimize content, and lead backlink initiatives to boost visibility and traffic.

Collaborating with writers and developers, you will test new SEO approaches, track performance with industry tools, and report wins and opportunities to the team.

Qualifications

• At least 2 years of hands-on SEO experience.
• Experience in iGaming SEO, particularly with casino-related content, publishers, or affiliate websites.
• Strong skills in keyword research, competitor analysis, content optimization, and technical SEO.
• Experience conducting SEO audits and identifying opportunities to improve crawlability, indexation, internal linking, and site structure.
• Ability to create SEO content briefs and optimize existing content, with strong writing and editing skills.
• Experience with backlink research, link building, and competitor backlink analysis.
• Proficiency in SEO tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, and GA4.
• Ability to analyze SEO data and turn findings into actionable recommendations.
• Solid understanding of Google algorithm updates, search ranking factors, and SEO best practices.
• Good communication skills and the ability to work effectively with content writers, developers, and other team members.
• Personable, with strong interpersonal skills and the ability to build positive working relationships and collaborate effectively with others.
• Possess a growth mindset: proactive, curious, and always looking for ways to improve.

Responsibilities

• Conduct in-depth technical SEO audits to uncover crawlability, indexation, site structure issues and performance.
• Conduct keyword research and competitor analysis to identify content gaps and opportunities across casino and iGaming topics.
• Develop and implement SEO strategies that align keyword intent, content, and business goals.
• Collaborate with content writers to plan topics, create SEO content briefs, and optimize existing articles; write or edit content as needed.
• Apply on-page SEO best practices, improve internal linking, and strengthen topical authority.
• Work with developers and relevant team members to implement SEO recommendations.
• Support affiliate management activities, including researching potential partners and improving organic traffic and affiliate performance.

Skills

Hands-on SEO

iGaming SEO

Keyword research

Technical SEO

Content optimization

Backlink analysis

Growth mindset

Communication skills

Team collaboration

Education

Bachelor's degree in Marketing/IT

Affiliate management exposure

Tools

Ahrefs

SEMrush

Screaming Frog

Google Search Console

GA4

Job description

Manila Recruitment Limited is seeking an experienced SEO Specialist to drive organic growth in the Philippine market, leveraging iGaming expertise and data-driven strategies. You will identify keyword opportunities, optimize content, and lead backlink initiatives to boost visibility and traffic.

Collaborating with writers and developers, you will test new SEO approaches, track performance with industry tools, and report wins and opportunities to the team.