Creative Lead – Art Direction & Copywriting

MicroSourcing; Philippines; On-site; PHP 800,000 - 1,200,000; Full time

Benefits offered by this job

Healthcare coverage on day one

Performance bonuses

Paid time-off with cash conversion

Group life insurance

Hybrid work setup

Team events

Job summary

MicroSourcing is seeking a Creative Lead – Art Direction & Copywriting in Pasay City, Metro Manila, Philippines. This hybrid, dayshift full-time role focuses on leading visual and textual storytelling across the marketing funnel.

You will oversee photography, motion design, and copy creation, aligning with global brand standards and mentoring junior designers to ensure consistent brand voice.

Qualifications

• Minimum of 5 years in a senior creative role, ideally in hospitality or luxury travel.
• Dual expertise in Art Direction and Copywriting with strong design oversight.
• Advanced proficiency in leading a team and managing approval workflows.
• Strong understanding of the marketing funnel and adapting messaging across media.

Responsibilities

• Lead development of visual and messaging concepts for internal briefs, ensuring global brand standards.
• Direct all visual elements of projects, including photography, illustration, videography, and motion-led assets.
• Review and approve design work via Canva and mentor Junior Designers to maintain brand integrity.
• Create comprehensive copy decks for long and short-form content across the funnel.
• Draft ad-hoc long-form copy for websites, blogs, distribution channels, and audio scripts.

Skills

Art Direction

Copywriting

Team Leadership

Brand Voice

Marketing Funnel

Canva

Education

Bachelor’s degree in Design/Communications/Marketing

Tools

Canva

Job description

Position

Creative Lead – Art Direction & Copywriting

Location

Pasay City, Metro Manila, Philippines

Employment Type

Full-Time

Work Setup

Hybrid | Dayshift

Why join Microsourcing?

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses.
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

As a Creative Lead – Art Direction & Copywriting, you will:

• Lead the development of visual and messaging concepts for internal briefs, ensuring all work meets global brand standards.
• Direct all visual elements of projects, including photography, illustration, videography, and the creation of motion-led assets.
• Review and approve design work via Canva and provide mentorship to Junior Designers to maintain brand integrity.
• Create comprehensive copy decks for long and short-form content, aligning with unique brand voices across the marketing funnel.
• Draft ad-hoc long-form copy for websites, blogs, distribution channels, and scripts for audio media (IVR/EDMs).
• Maintain the brand guidelines and knowledge repository, staying updated on industry trends to inform future creative strategies.

What You Need

Non-negotiables

• Minimum of 5 years of professional experience in a senior creative role, ideally within the hospitality or luxury travel industry.
• Dual expertise in Art Direction (visual design/motion) and Copywriting (messaging mechanisms/brand voice).Advanced proficiency in design oversight, including experience with approval workflows and team leadership.
• Strong understanding of the marketing funnel and how to adapt messaging for different media placements.
• Bachelor’s degree in Design, Communications, Marketing, or a related creative field.

Preferred Skills / Expertise

• Demonstrated skills in motion and animation design for digital platforms.
• Understanding of SEO requirements for long-form website and blog copywriting.
• Experience managing creative output for a multi-brand portfolio with distinct visual and verbal identities.
• Proven ability to work cross-functionally with marketing, sales, and distribution teams.
• Highly organized with a “results-oriented” mindset to meet tight campaign deadlines.