APAC Lead Qualification Specialist

SoftwareOne; Philippines; On-site; PHP 240,000 - 420,000; Full time

Job summary

SoftwareOne, a global software and cloud solutions provider, is seeking a Lead Qualification Specialist to join the APAC Inside Sales Team. The role focuses on qualifying leads from multiple channels and ensuring accurate CRM data to drive faster handovers to Sales.

You will collaborate with Marketing, Sales, and internal teams to improve lead generation outcomes across the region. Strong communication, data accuracy, and stakeholder coordination are essential for success.

Qualifications

• Experience or strong understanding of lead qualification, lead development, inside sales, business development, marketing operations, or a similar customer-facing role.
• Good understanding of the IT industry, lead lifecycle, sales pipeline, and how Marketing and Sales work together to create business opportunities.
• Strong communication and interpersonal skills, with the ability to engage prospects, partners, vendors, customers, and internal stakeholders clearly and professionally.
• Analytical mindset with the ability to review lead trends, campaign insights, and CRM data to support better targeting and decision-making.
• Strong attention to detail and ability to keep CRM information complete, accurate, and useful for Sales and Marketing teams.
• Confidence using CRM platforms and Microsoft productivity tools such as Outlook, PowerPoint, Excel, Word, SharePoint, OneDrive, and Teams.

Responsibilities

• Qualify incoming leads from multiple channels including campaigns, partner portals, website enquiries, phone, chat, and email, and record activity accurately in CRM.
• Support the handover of qualified leads to Sales by creating or enriching opportunities, helping with responses, and scheduling meetings where required.
• Track lead performance, manage nurturing and disqualified leads, and contribute ideas to improve the lead qualification process.
• Conduct telemarketing activities for event registrations, campaign follow-ups, incentive campaigns, and other lead development initiatives.
• Maintain accurate and complete CRM data to support targeted lead generation, reporting, and future campaign planning.
• Maintain and improve scripts for telemarketing and live chat, acting as a first point of contact for new leads and supporting a positive prospect experience.

Skills

Lead qualification

Inside sales

Communication

Analytical thinking

Attention to detail

CRM usage

Stakeholder collaboration

Tools

CRM platforms

Outlook

PowerPoint

Excel

Word

SharePoint

OneDrive

Teams

Job description

SoftwareOne, a global software and cloud solutions provider, is seeking a Lead Qualification Specialist to join the APAC Inside Sales Team. The role focuses on qualifying leads from multiple channels and ensuring accurate CRM data to drive faster handovers to Sales.

You will collaborate with Marketing, Sales, and internal teams to improve lead generation outcomes across the region. Strong communication, data accuracy, and stakeholder coordination are essential for success.