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VA Masters is seeking an Amazon Marketing Expert to own growth across our Amazon store. You will lead PPC campaigns, listing optimization, and keyword strategy to drive revenue, with collaboration across design and operations teams for high-impact results.
The role requires a data-driven mindset, independent work style, and excellent English communication. You will coordinate with operations on inventory and pricing to align marketing efforts.
Job Summary: We're bringing on a results-driven Amazon Marketing Expert to take full ownership of growth across our Amazon store. This is a strategic, high-impact role that goes beyond ad management — you'll lead listing optimization, advertising performance, and keyword ranking strategy to drive measurable revenue growth. The ideal candidate is data-driven, proactive, and capable of operating independently while collaborating with design and operations teams to maximize sales.
Key Responsibilities:
Plan, launch, and continuously optimize Amazon PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display
Build and manage campaign structures from Auto to Manual to Scaling, with a focus on improving ACoS, TACoS, and ROAS
Lead end-to-end listing strategy including titles, bullet points, descriptions, A+ Content, and product positioning
Define product USPs and content direction, working closely with designers to produce high-converting visuals
Conduct keyword research and expansion to identify high-impact terms and improve organic ranking
Align PPC and SEO strategies to maximize both paid and organic visibility
Analyze performance metrics including CTR, CVR, ACoS, TACoS, and revenue to identify growth opportunities and bottlenecks
Develop and execute product launch strategies to support ranking and visibility for new products
Provide weekly performance insights, reports, and actionable growth plans
Coordinate with the operations team on inventory, pricing, and promotions to ensure marketing and operations are aligned
Mandatory Skills:
Proven track record managing Amazon PPC campaigns with measurable, results-driven outcomes
Strong understanding of the Amazon algorithm, organic ranking factors, and conversion optimization
Experience in listing optimization including titles, bullets, A+ Content, and image strategy
Proficiency with tools such as Helium 10, Jungle Scout, or similar Amazon research platforms
Data-driven mindset with strong analytical skills and the ability to translate data into clear action plans
Ability to take full ownership of a role and drive results with minimal supervision
Excellent written and verbal English communication skills
Reliable, detail-oriented, and able to work independently across multiple priorities
Preferred Skills:
Experience managing PPC and listings across multiple products or brands simultaneously
Proven history of scaling Amazon products to high revenue levels
Experience planning and executing successful Amazon product launches
Familiarity with external traffic strategies such as TikTok Ads, influencer marketing, or Meta Ads
Experience working with cross-functional teams including design and operations
Why Join Us: This is a high-ownership role where your decisions directly shape revenue outcomes, not just ad performance. You'll have the autonomy to build and execute strategy across a growing Amazon business, with a collaborative team handling operations and design so you can focus on what you do best. If you're an Amazon specialist ready to step into a genuine growth leadership role, this is your opportunity.