Advertising Analyst, E-Commerce Channel Marketing | WFH Setup

Booth and Partners

Taguig

Remote

PHP 900,000 - 1,200,000

Full time

3 days ago
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Job summary

Booth and Partners is seeking a senior Amazon advertising specialist to lead campaign strategy and execution for multiple product lines across Sponsored Products, Sponsored Brands, and DSP. You will own end-to-end campaign management, bid optimization, audience targeting, and performance reporting, using AI-assisted workflows to speed analysis and deliver clear client-facing insights.

You'll collaborate with Strategy, Implementation, and Design teams to elevate retail readiness and ensure plans

Qualifications

  • 4+ years hands-on experience building, managing, and optimizing Amazon advertising campaigns.
  • Amazon Ads certification in Sponsored Ads and in Amazon DSP, now issued as the Amazon Ads Programmatic Solutions Certification (both required).
  • Experience with Amazon DSP campaign management, not just Sponsored Ads.
  • Genuinely analytical; comfortable in large data sets and Excel/Sheets; you check your own math.
  • Intellectual curiosity; you keep pulling the thread after the initial answer.
  • Strong written and verbal communication; you can explain performance changes clearly.
  • Proficiency working with AI tools and AI-assisted workflows.
  • Detail discipline: bulk uploads, naming conventions, and negatives done right.

Responsibilities

  • Campaign management and optimization across Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, and Amazon DSP campaigns, plus Walmart Connect and Target Roundel equivalents.
  • Manage bids, budgets, negatives, placement modifiers, and dayparting against targets; flag risks early.
  • Research and build keyword and product targeting sets; mine search term reports for opportunities and waste; support audience testing in DSP.
  • Perform structured account audits on architecture, overlap, budgets, wasted spend, placements, and gaps; document findings for action.
  • Build client reporting and analyses for quarterly and annual business reviews; ensure accuracy and defensibility of findings.
  • Use AI-assisted workflows to speed up analysis, bulk file work, keyword processing, and documentation; collaborate with Strategy, Implementation, and Design teams.

Skills

Amazon Ads
Campaign management
Data analysis
AI tools
Communication
Detail oriented

Tools

Excel
Sheets
AI tools

Job description

Responsibilities:

Campaign management and optimization. Build, launch, and manage Sponsored Products, Sponsored Brands,Sponsored Brands Video, Sponsored Display, and Amazon DSP campaigns, plus their Walmart Connect and TargetRoundel equivalents. Manage bids, budgets, negatives, placement modifiers, and dayparting against agreed targets.Keep pacing on plan and flag risk before it becomes a shortfall.


Keyword, targeting, and audience work. Research and build keyword and product targeting sets, mine search term
reports for new opportunity and wasted spend, and maintain clean negative structures. Support audience building
and testing in DSP.


Analysis. Pull and interrogate the data yourself - search term, placement, product-level, and business reports -and turn it into a recommendation rather than a summary. Understand why a number moved, not just that it did.


Account audits. Perform structured audits on new and existing accounts: campaign architecture, targeting overlap,budget allocation, wasted spend, missed placements, and gaps between what the account is doing and what the
strategy calls for. Write up findings clearly enough that someone else can act on them.


Client reporting and business reviews. Build the reporting that keeps clients informed, and prepare the analysisand decks for quarterly and annual business reviews. Your work goes in front of client leadership, so it needs to beaccurate, clear, and defensible.


AI-assisted workflows. Use AI tools to speed up analysis, bulk file work, keyword processing, and documentation.Contribute to improving how the team works rather than just following the process you were handed.
Collaboration. Partner with the Strategy & Implementation Team on retail readiness and the Design Team oncreative.

Raise the constraints - inventory, catalog, pricing, page quality - that advertising cant fix on its own.

Requirements
  • 4+ years hands-on experience building, managing, and optimizing Amazon advertising campaigns
  • Amazon Ads certification in Sponsored Ads and in Amazon DSP, now issued as the Amazon Ads Programmatic Solutions Certification (both required; we verify against the provider transcript. A transcript may show either the former DSP name or Programmatic Solutions - both are compliant)
  • Experience with Amazon DSP campaign management, not just Sponsored Ads
  • Genuinely analytical. You're comfortable in large data sets, you can build your own analysis in Excel or Sheets, and you check your own math
  • Intellectual curiosity. You want to know why something happened, and you keep pulling the thread after the immediate question is answered
  • Strong written and verbal communication. You can explain a performance change in plain language and write findings a client can read
  • Proficiency working with AI tools and AI-assisted workflows
  • Detail discipline. Bulk uploads, naming conventions, and negatives done right the first time
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