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Booth and Partners is seeking a senior Amazon advertising specialist to lead campaign strategy and execution for multiple product lines across Sponsored Products, Sponsored Brands, and DSP. You will own end-to-end campaign management, bid optimization, audience targeting, and performance reporting, using AI-assisted workflows to speed analysis and deliver clear client-facing insights.
You'll collaborate with Strategy, Implementation, and Design teams to elevate retail readiness and ensure plans
Responsibilities:
Campaign management and optimization. Build, launch, and manage Sponsored Products, Sponsored Brands,Sponsored Brands Video, Sponsored Display, and Amazon DSP campaigns, plus their Walmart Connect and TargetRoundel equivalents. Manage bids, budgets, negatives, placement modifiers, and dayparting against agreed targets.Keep pacing on plan and flag risk before it becomes a shortfall.
Keyword, targeting, and audience work. Research and build keyword and product targeting sets, mine search term
reports for new opportunity and wasted spend, and maintain clean negative structures. Support audience building
and testing in DSP.
Analysis. Pull and interrogate the data yourself - search term, placement, product-level, and business reports -and turn it into a recommendation rather than a summary. Understand why a number moved, not just that it did.
Account audits. Perform structured audits on new and existing accounts: campaign architecture, targeting overlap,budget allocation, wasted spend, missed placements, and gaps between what the account is doing and what the
strategy calls for. Write up findings clearly enough that someone else can act on them.
Client reporting and business reviews. Build the reporting that keeps clients informed, and prepare the analysisand decks for quarterly and annual business reviews. Your work goes in front of client leadership, so it needs to beaccurate, clear, and defensible.
AI-assisted workflows. Use AI tools to speed up analysis, bulk file work, keyword processing, and documentation.Contribute to improving how the team works rather than just following the process you were handed.
Collaboration. Partner with the Strategy & Implementation Team on retail readiness and the Design Team oncreative.
Raise the constraints - inventory, catalog, pricing, page quality - that advertising cant fix on its own.