AdTech Data Analyst: Insights, Experiments & Strategy

Affle; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Affle in the Philippines is seeking a Data Analyst to drive product strategy and optimization through data insights, experimentation, and performance analysis across advertising platforms.

You will build dashboards and reports, analyze large-scale campaign data, collaborate with Product Managers on feature evaluation, and translate data findings into actionable recommendations for optimization and growth.

Qualifications

• 2+ years experience in analytics roles within AdTech or related industries.
• Strong SQL proficiency and ability to write optimized queries.
• Experience with BI tools (Tableau, Power BI, Looker, Metabase).
• Understanding of statistics and experimentation concepts.

Responsibilities

• Analyzing large-scale advertising and campaign data.
• Building dashboards and reports for stakeholders.
• Partnering with Product Managers on feature evaluation.
• Conducting deep-dive campaign analyses.
• Monitoring auction dynamics and supply performance.
• Performing fraud detection and quality checks.
• Conducting funnel and cohort analyses.
• Supporting forecasting and revenue optimization.
• Collaborating on data requirements and data governance.
• Translating data findings into actionable recommendations.

Skills

SQL proficiency

Analytical thinking

Communication skills

Education

Bachelor's degree in quantitative field

Tools

Tableau

Power BI

Looker

Metabase

Job description

Affle in the Philippines is seeking a Data Analyst to drive product strategy and optimization through data insights, experimentation, and performance analysis across advertising platforms.

You will build dashboards and reports, analyze large-scale campaign data, collaborate with Product Managers on feature evaluation, and translate data findings into actionable recommendations for optimization and growth.