TikTok Shop, Influencer & Social Media Manager

Multiply Mii; Philippines; Remote; PHP 600,000 - 900,000; Full time

Benefits offered by this job

100% Remote Work - Philippines

Career Growth Opportunities

Collaborative & Innovative Team

Job summary

Multiply Mii is seeking a TikTok & Influencer Marketing Specialist to identify and evaluate creators, negotiate partnerships, and source high-quality UGC for TikTok and paid campaigns.

You will collaborate with media buyers and designers, develop creator briefs, and stay ahead of TikTok trends to drive performance across Meta Ads and other paid channels.

Qualifications

• Strong understanding of TikTok culture, trends, creators, and short-form content.
• Proven experience sourcing and evaluating TikTok influencers/creators.
• Experience negotiating creator/influencer rates, deliverables, and usage rights.
• Experience sourcing UGC for paid advertising, especially Meta Ads.
• Strong understanding of hooks, content formats, and creative angles.
• Excellent communication, negotiation, research, and organizational skills.
• Familiarity with performance metrics such as CTR, CPM, CPA, CVR, and ROAS.

Responsibilities

• Identify and evaluate TikTok creators and influencers for brand fit.
• Source creators for UGC and paid ads, especially Meta Ads.
• Negotiate rates, deliverables, and usage rights.
• Manage creator partnerships and track deliverables.
• Develop creator briefs, hooks, and content concepts.
• Research trends and emerging formats on TikTok.
• Review UGC for advertising requirements.
• Collaborate with media buyers, designers, and account managers.
• Monitor performance and inform future campaigns.
• Support TikTok Shop, affiliate, and TikTok Ads initiatives.

Skills

TikTok culture

Creator outreach

Negotiation

UGC sourcing

Content concepting

Communication

Digital marketing metrics

Tools

TikTok Creator Marketplace

CapCut

Adobe Premiere

Shopify

Job description

Position Type: Full-time

Location: Philippines (Remote)

Schedule: EST

About the Company

Our client is a growth-focused marketing partner that helps DTC and B2B brands scale through data-driven marketing, performance advertising, retention, e-commerce, and profitability-focused strategies. Their services include paid media across Google and Meta, email and SMS marketing, business intelligence, e-commerce development, and fractional CMO leadership. They work closely with growing brands to improve revenue, customer acquisition, ROAS, and overall profitability.

About the Role

We are looking for a TikTok & Influencer Marketing Specialist with strong knowledge of TikTok, creator marketing, and UGC. This role will focus on finding and evaluating creators, negotiating partnerships, and sourcing high-quality UGC that can be used across TikTok and paid social - particularly Meta Ads.

The ideal candidate understands TikTok trends, knows what makes content perform, and can connect the right creators with the right brands and campaigns.

Responsibilities

• Research, identify, and evaluate TikTok creators and influencers based on audience, engagement, content quality, and brand fit.

• Source creators specifically for UGC and paid advertising, particularly Meta Ads.

• Conduct creator outreach and negotiate rates, deliverables, and usage rights.

• Manage creator partnerships and track content deliverables and deadlines.

• Develop creator briefs, hooks, content concepts, and creative directions.

• Research TikTok trends, competitors, creators, and emerging content formats.

• Review UGC to ensure it meets creative and advertising requirements.

• Identify TikTok content that can be repurposed for Meta Ads and other paid channels.

• Collaborate with media buyers, creative strategists, designers, and account managers.

• Monitor creator and content performance and use insights to improve future campaigns.

• Support TikTok Shop, affiliate, and TikTok Ads initiatives when needed.

Competencies and QualificationsMust-Have

• Strong understanding of TikTok culture, trends, creators, and short-form content.

• Proven experience sourcing and evaluating TikTok influencers/creators.

• Experience negotiating creator/influencer rates, deliverables, and usage rights.

• Experience sourcing UGC for paid advertising, especially Meta Ads.

• Strong understanding of effective hooks, content formats, and creative angles.

• Excellent communication, negotiation, research, and organizational skills.

• Familiarity with performance metrics such as CTR, CPM, CPA, CVR, and ROAS.

Nice-to-Have

• DTC or e-commerce experience.

• Experience with the TikTok Creator Marketplace.

• TikTok Shop or affiliate marketing experience.

• TikTok Ads Manager or Meta Ads experience.

• Experience with CapCut, Adobe Premiere, or similar editing tools.

• Familiarity with Shopify, GA4, or UTM tracking.

Key Qualities

• TikTok-Native: Understands trends, creators, formats, and platform culture.

• Creator-Savvy: Quickly identifies high-potential creators and strong brand fits.

• Strong Negotiator: Confident managing rates, deliverables, and usage rights.

• UGC-Focused: Understands what makes creator content effective for paid ads.

• Creative & Strategic: Turns trends and creator insights into actionable content ideas.

What We Offer

• 100% Remote Work - Work from anywhere in the Philippines.

• Career Growth Opportunities - Gain hands-on experience, and continuous learning.

• Collaborative & Innovative Team - Work alongside skilled professionals who value excellence.