Manager Digital

Adidas; Lima Metropolitana; Presencial; PEN 60.000 - 100.000; Jornada completa

Descripción de la vacante

Adidas Peru is seeking a Digital Strategy lead to drive the execution of adidas' digital strategy across .com, social media, and partner platforms, aligning with regional and global teams.

You will oversee the digital consumer experience, analyze CRM data, optimize SEO, create CRM campaigns, and coordinate local content calendars to boost engagement, retention, and conversion.

Formación

• Understanding of CRM and ECOM as a digital expert.
• Ability to manage multiple stakeholders.
• Strong analytics to turn data into results.
• Knowledge of SEO/ search optimization.

Responsabilidades

• Drive the digital consumer experience and optimize conversion.
• Provide monthly insights on digital consumer behavior.
• Coordinate local content and calendarization with regional teams.
• Collaborate with regional ecommerce teams to align brand priorities.
• Enhance local digital storytelling with category leads.
• Leverage CRM data to boost retention and loyalty.
• Increase app activity and drive traffic to .com and partner sites.

Conocimientos

CRM & ECOM

SEO knowledge

Stakeholder management

Analytics

Digital marketing

Descripción del empleo

Purpose & Overall Relevance for the Organization:This role will be responsible to support and drive the execution of all adidas digital strategy across different consumer touchpoints including but not limited to .com, social media, partner program & wholesale.com initiatives.

Key Responsibilities: Drive the Digital consumer experience team to exceed consumers ‘expectations by providing Monthly insights on the digital consumers and its behaviors, including search (Organic), user experience, consumer journey and A/B test ideas, with the aim to increase conversion rate on .com & on partners websites.

Support the local content creation & calendarization, align with the regional / global team, guidelines and calendar to increase local relevancy on social media, .com and any consumer facing digital touchpoints.

Work closely together with the regional brand activation ecommerce team to execute global & regional brand priorities in the best way possible to elevate our brand across all digital touchpoints (includes but not limited to: own .com, WHL.com, digital tools in store, digital media).

Partner with local category leads to enhance local digital storytelling and support the growth of the business units on digital channels.

Drive & create digital consumer insights by leveraging own CRM database to increase retention & consumer lifetime value in order to develop local CRM Campaigns to improve acquisition, recurrency and loyalty.

Drive incremental traffic to .com by leveraging local assets, communities & partners through database activation, locally driven Link Building.

Execute & coordinate locally the APP content & download strategy to increase app active user rate. Be a digital ambassador for the local organization, providing insights and support to drive across all departments the digital transformation.To set personal objectives, targets, guidelines and assess all reports

To develop the functional and social skills of direct reports on and off the job.

To manage all reports as an integrated team by setting team objectives.

To ensure smooth cooperation of all direct reports along all interfaces

Key Relationships: Local FLM.Local Wholesale / DTC teams.

Local CTC & BU teams.

LAM Brand organizations.

LAM eCommerce Hub.

Knowledge Skills and Abilities:Understanding of CRM and ECOM as a digital expert.

Ability to manage different stakeholders.

Strong analytic skills in order to sharing data to make decisions and deliverables of results by others.

Needs to understand SEO/ search optimization and has a marketing experience.