eCommerce Performance Marketing Assistant Manager

Beiersdorf AG; Asia; Presencial; PEN 185.000 - 252.000; Jornada completa

Descripción de la vacante

Beiersdorf AG in Lima, Peru is seeking a data-driven Digital Marketing Data & Performance Specialist to support ePM managers, accelerating eCommerce performance through insightful analytics and cross-functional collaboration across platforms.

You will connect data across commercial, marketing, operational, and financial streams, build dashboards in Looker Studio and Power BI, and drive end-to-end data projects with stakeholders to optimize spend and outcomes.

Formación

• Bachelor's degree in Digital Marketing, Media, E-commerce, Business or related field is required.
• 4+ years of relevant experience in agencies, brands, or e-commerce.
• Proven experience in e-commerce Performance Marketing and full-funnel channels.

Responsabilidades

• Provide insights from ePM initiatives and data analytics to accelerate eCommerce performance.
• Create and maintain Data Bank Collection and Dashboard Visualization across eCommerce functions.
• Drive reporting and insights on marketing budget utilization and ROAS evaluation.
• Lead end-to-end implementation of Performance Marketing and Data projects across platforms.

Conocimientos

Data-driven

Performance marketing

Stakeholder mgmt

Project management

Educación

Bachelor's degree in Digital Marketing, Media, E-commerce, Business

Herramientas

Google Analytics

Looker Studio

Power BI

Descripción del empleo

Your Tasks

• Serve as the primary support for ePM Managers by ensuring excellent execution of operational activities, while providing insights from ePM initiatives and data analytics to accelerate eCommerce business performance.
• Ensure the accuracy and maintenance of the Data Bank Collection and Dashboard Visualization by integrating data across all eCommerce functions. This includes connecting commercial, performance marketing, operational, and financial data streams to create meaningful visualizations and analyses that address business challenges, identify trends, and improve overall business performance.
• Drive data excellence through reporting and insights related to business performance and marketing budget utilization. Analyze business activities and their impact to provide actionable recommendations. Examples include Media GMV contribution analysis, Cost-to-Income Ratio monitoring, Return on Ad Spend (ROAS) evaluation, identification of opportunities in new market categories, and insights to enhance business performance.
• Manage performance marketing optimization across both on-platform and off-platform channels, including planning, monitoring, and execution. Ensure alignment of performance marketing initiatives with Key Account Managers (KAM), Marketing teams, Agencies, and eCommerce platforms.
• Manage Precision Marketing activities through the execution and monitoring of campaigns that leverage upper-funnel marketing data (Know & Get). Deliver end-to-end project management excellence across Performance Marketing, Data, and Precision Marketing initiatives.
• Optimize platform and off-platform media investments across eCommerce platforms by utilizing data-driven insights to achieve optimal business results.
• Lead the end-to-end implementation of Performance Marketing and Data projects across all eCommerce platforms.
• Manage budget planning, utilization monitoring, and performance evaluation for all Performance Marketing and Data-related projects. Ensure optimal budget utilization with meaningful business impact, avoiding overspending or underspending, while delivering measurable results and project objectives.

Your Profile

• Bachelor's degree in Digital Marketing, Media, E-commerce, Business, or a related field, with 4+ years of relevant experience in agencies, brands, or e-commerce.
• Proven experience in e-commerce Performance Marketing, covering onsite search, affiliate marketing, display advertising and digital media channels (Google, Meta, TikTok), with full-funnel marketing expertise.
• Data-driven professional with hands-on experience in Google Analytics, Looker Studio, and Power BI, capable of translating data into actionable insights.
• Highly adaptive, proactive, and eager to learn in a fast-paced and dynamic environment.
• Strong business acumen with a solid understanding of e-commerce operations and workflows.
• Excellent stakeholder and project management skills, with a proven track record of delivering successful projects.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.