Chief Marketing TV

LG; Ventanilla; Presencial; PEN 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

On-site San Isidro

Statutory benefits and EPS 100%

Corporate benefits and development

Professional growth opportunities

Descripción de la vacante

LG Electronics, a global leader in technology, seeks a Marketing Communications Lead in Peru to develop and execute the product’s communication plan and marketing activities. The role covers launches, ATL/BTL, PR, and digital campaigns, with budget ownership and supplier coordination.

On-site in San Isidro, LG offers statutory benefits and growth opportunities. Applicants should have a Marketing/Communications or Business Administration degree and 7+ years of relevant experience, plus advanced

Formación

• 7 years experience in similar functions (leading projects / events).
• Advanced English level.
• Excel intermediate.
• Specialization courses in Digital Marketing or Retail Marketing.

Responsabilidades

• Manage the product's communication strategy.
• Develop annual, semi-annual, and quarterly marketing calendars.
• Manage and administer the monthly and annual TV marketing budget.
• Plan, control, and execute ATL, BTL, PR, and digital marketing activities.
• Launch new products. Create communication materials for ATL and BTL channels.
• Form strategic partnerships with companies (co-marketing).
• Implement campaigns and promotions to drive sell-out.
• Coordinate with creative, digital, and media agencies.
• Log activity budgets in the APMS system and process invoices for approval.
• Conduct tender processes with suppliers for product line activities.
• Act as the spokesperson for the TV product line in media interviews.

Conocimientos

Advanced English

Excel

Educación

Degree in Marketing, Communication or Business Administration

Herramientas

APMS system

Descripción del empleo

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.

Our management philosophy, ""Jeong-do Management,"" embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

About the role:

develop the communication plan for the assigned product, as well as plan marketing activities and the launch of new products within the category.

What you will do?

• Manage the product's communication strategy.
• Develop annual, semi-annual, and quarterly marketing calendars.
• Manage and administer the monthly and annual TV marketing budget.
• Plan, control, and execute ATL, BTL, PR, and digital marketing activities.
• Launch new products. Create communication materials for ATL and BTL channels.
• Form strategic partnerships with companies (co-marketing).
• Implement campaigns and promotions to drive sell-out.
• Coordinate with creative, digital, and media agencies.
• Log activity budgets in the APMS system and process invoices for approval.
• Conduct tender processes with suppliers for product line activities.
• Act as the spokesperson for the TV product line in media interviews.

What you must have?

• Degree in Marketing, Communication or Business Administration
• 7 years experience similar functions (leading projects / events)
• Advanced english level
• Excel intermediate
• Specialization courses in Digital Marketing or Retail Marketing

Working conditions / benefits

• Work for a global brand that is leader at innovation
• Professional growth opportunities within LG
• On-site job (San Isidro)
• Statutory benefits and EPS 100%
• Corporate benefits and development programs

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.