Chief Marketing TV

LG; Lima Metropolitana; On-site; PEN 311,000 - 415,000; Full time

Benefits offered by this job

Global brand and innovation leader

Professional growth opportunities

On-site job (San Isidro)

Job summary

LG Electronics Peru is seeking an experienced Marketing professional to lead communications for assigned products and drive launches. The role focuses on planning, budgeting, and executing integrated marketing activities across ATL, BTL, PR, and digital channels.

You will develop calendars, manage TV marketing budgets, and build co-marketing partnerships, while coordinating with creative and media agencies to maximize sell-out and brand impact.

Qualifications

• Degree in Marketing, Communication or Business Administration.
• 7 years experience in similar functions (leading projects / events).
• Advanced English level.
• Excel intermediate.
• Specialization courses in Digital Marketing or Retail Marketing.

Responsibilities

• Develop the communication plan for the assigned product line.
• Plan marketing activities and the launch of new products within the category.
• Manage the product's communication strategy.
• Develop annual, semi-annual, and quarterly marketing calendars.
• Manage and administer the monthly and annual TV marketing budget.
• Plan, control, and execute ATL, BTL, PR, and digital marketing activities.
• Launch new products and create communication materials for ATL/BTL channels.
• Form strategic partnerships with companies (co-marketing).
• Implement campaigns and promotions to drive sell-out.
• Coordinate with creative, digital, and media agencies.
• Log activity budgets in APMS and process approvals.
• Conduct tender processes with suppliers for product line activities.
• Act as spokesperson for the TV product line in media interviews.

Skills

Advanced English

Excel (intermediate)

Education

Degree in Marketing

Degree in Communication

Degree in Business Administration

Tools

Excel

Job description

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.

Our management philosophy, ""Jeong-do Management,"" embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

About the role:

develop the communication plan for the assigned product, as well as plan marketing activities and the launch of new products within the category.

What you will do?

• Manage the product's communication strategy.
• Develop annual, semi-annual, and quarterly marketing calendars.
• Manage and administer the monthly and annual TV marketing budget.
• Plan, control, and execute ATL, BTL, PR, and digital marketing activities.
• Launch new products. Create communication materials for ATL and BTL channels.
• Form strategic partnerships with companies (co-marketing).
• Implement campaigns and promotions to drive sell-out.
• Coordinate with creative, digital, and media agencies.
• Log activity budgets in the APMS system and process invoices for approval.
• Conduct tender processes with suppliers for product line activities.
• Act as the spokesperson for the TV product line in media interviews.

What you must have?

• Degree in Marketing, Communication or Business Administration
• 7 years experience similar functions (leading projects / events)
• Advanced english level
• Excel intermediate
• Specialization courses in Digital Marketing or Retail Marketing

Working conditions / benefits

• Work for a global brand that is leader at innovation
• Professional growth opportunities within LG
• On-site job (San Isidro)
• Statutory benefits and EPS 100%
• Corporate benefits and development programs

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.