Media TAAG Analyst

Publicis Groupe; Perú; On-site; PEN 60,000 - 90,000; Full time

Job summary

Publicis Global Delivery in Peru is seeking a Media TAAG Analyst to join our growing digital advertising team. You will manage campaign setup, trafficking, and reporting across multiple ad servers, while delivering exceptional client service.

The ideal candidate will be independent, data-driven and proactive, with strong English skills (B2+), Excel proficiency, and the ability to communicate insights to strategy and planning teams.

Qualifications

• Bachelor's degree in Media/advertising or communication, Business, engineering, Commerce, Arts or any relevant field.
• 6 months - 1 year in roles related to Digital Marketing.
• Experience with Ad serving tools such as Google Campaign Manager, Innovid, and Flashtalking.
• Strong communication skills and English level B2+ or above.
• Experience in data management and reporting (must).
• Microsoft Excel: Intermediate (must).
• Proactive and purposeful person.
• Strong analytical and numerical skills.

Responsibilities

• Set up, traffic, and report campaigns across ad servers, and communicate insights to teams.
• Monitor campaigns, pull reports, ensure alignment with client goals.
• Provide troubleshooting for trafficking issues and liaise with third-party vendors when needed.
• Work with agencies to implement digital campaigns and activate audience strategy.
• Communicate results of audience analytics to strategy and planning teams.

Skills

Communication skills

Analytical skills

Numerical skills

Proactive mindset

Education

Bachelor's degree

Tools

Google Campaign Manager

Innovid

Flashtalking

Datorama

Data Studio

Tableau

Power BI

Job description

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

We are looking for a Media TAAG Analyst to join our growing team!

The ideal candidate has independence focuses on quality and is eager to grow. Responsible for campaign setup, trafficking, and report generation in different Ad Servers. Should provide exceptional service to the clients. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you.

Responsibilities

• Work directly with our agencies to implement and execute Digital Advertising campaigns and activate the audience strategy. Then monitor, pull reports, and ensure that campaigns are executing according to the client’s needs and guidelines, extract insights from audience data gathered from the different DMP/CDP and DSP platforms and effectively communicate to strategy and planning teams in relation to their goals and objectives.
• Share results from audience analytics reports with teams when available.
• Proactively identify campaigns behavior, reporting, and processes, callouts proactively when issues are found.
• Effectively communicate with the team. Fit with team’s organization chart to elevate and promptly communicate needs and ideas.
• One should act as a strategic partner within account teams, providing consultation to clients on the correct setup of campaigns.
• Monitor campaign delivery by post live QA check to ensure campaigns are running as expected and targeting objectives are met. This includes checking daily reports in CM360 & Sizmek.
• Provide troubleshooting support for trafficking issues related to the Creative, HTML tags, publisher implementation, and escalating to third party vendors when necessary.
• Responsible for trafficking the campaigns in ad serving platforms.

Qualifications

MANDATORY QUALIFICATIONS:

• 6 months - 1 year in roles related to Digital Marketing.
• Experience with Ad serving tools such as (Google Campaign Manager, Innovid, and Flashtalking):
• Bachelor's Degree in Media/advertising or communication, Business, engineering, Commerce, Arts or any relevant field.
• Communication skills.
• English level B2+ or above.
• Experience in data management and reporting (must).
• Microsoft Excel: Intermediate (must).
• Proactive and purposeful person.
• Strong analytical and numerical skills.
• Demonstrable ability to recognize and resolve problems quickly and efficiently

NICE TO HAVE:

• Basic knowledge of Taxonomy, Event Tagging, Floodlight Creation, Audience.
• Experience managing Reporting tools (Datorama, Data Studio, Tableau, Power Bi)